Module Title:Business Psychology
Language of Instruction:English
Credits: 10
NFQ Level:6
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: Lectures; problem-solving exercises - student will work as part of a team and will work together to resolve various business psychology scenarios. Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. E-Learning - It is envisaged that the module will be supported with on-line learning materials. Self-Directed Independent Learning - the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: The aim of this module is to introduce students to the area of psychology as it is applied to a business context.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Outline the disciplines of Business Psychology and the research methodologies used and apply these methods to the examination of human behavior.
LO2 Explain the perceptual process and apply the concept of perception to the world of advertising and marketing.
LO3 Describe the theories of learning and explain the role of memory and apply them to a business context.
LO4 Describe theories of motivation and personality and identify how they may be applied to the business environment.
LO5 Describe the characteristics, sources, components and functions of attitudes and identify scales to measure attitudes.
LO6 Analyse the nature and function of groups and describe how group conformity and power can occur within the workplace.
LO7 Analyse business situations, case studies and scenarios and apply theoretical aspects of psychology to these situations.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
1. Introduction to Business Psychology:
Definition of Business Psychology; the scope and aims of Business Psychology as a behavioural science; the role of psychology in business; the methodologies of behavioural science research; problems of behavioural science in claiming to be a science.
2. Perception:
Definition; the nature and importance of perception; sensation and perception; the individual’s perceptual world; perceptual organisation; perceptual selection; perception in business and marketing; social perception and distortions.
3. Learning and Memory:
Definition; the Behaviourist approach to learning; the Cognitive Approach to Learning; introduction to memory; functions of memory; models of memory; introduction to forgetting; reasons for forgetting; improving memory.
4. Motivation:
Definition; state and trait motivation; drives, needs and wants; definition of frustration; responses to frustration; content theories of motivation; process theories of motivation; consumer motivation; application of theories to the workplace and market place.
5. Attitudes:
Definition; characteristics of attitudes; functions of attitudes; sources of attitudes; attitude measurement; attitude scales; models of attitudes; attitude change.
6. Groups:
Definition; reasons for joining a group; categorising groups; group structure; stages of group development; group conformity; group influence on members. -
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions In-class assessment   50.00 Week 6
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6,7 50.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Every Week 3.00
Independent Learning Time Every Week 4.00
Total Hours 7.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Every Week 1.50
Independent Learning Time Every Week 2.00
Total Hours 3.50

Module Delivered In

Programme Code Programme Semester Delivery
CW_BBOPT_D Bachelor of Business with Options in Management. International Business, Supply Chain Management, Marketing, Human Resource Management 1 Elective
CW_BRLMB_B Bachelor of Business(Honours) in Management 1 Elective