Module Title:E-Business
Credits: 10
NFQ Level:8
Module Delivered In 3 programme(s)
Teaching & Learning Strategies: Lectures - communication of knowledge and ideas from the lecturer to the student. Problem Solving Exercises - student will work as part of a team and will work together to resolve various case scenarios. Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. E-Learning - It is envisaged that the module will be supported with on-line learning materials. Self-Direct Independent Learning - the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: The aim of this course is to provide students with a knowledge and understanding of the e-business environment. The course aims to provide the student with an ability to evaluate and analyse the key issues affecting the development and operation of an e-business strategy and the implementation of an e-business solution. It aims to equip students with the technical knowledge to exploit the strategic opportunities presented by existing & emerging technologies.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Critically assess the strategic and other impacts of e-business.
LO2 Assess the different types of electronic marketplaces
LO3 Evaluate strategy development as it applies to e-business.
LO4 Assess the online marketing options for a business
LO5 Explain the key technological issues affecting e-business
LO6 Assess the major issues involved in developing a new e-business
LO7 Create and implement elements of an e-business solution
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Introduction & impact of e-business & future trends
• The economic impact of e-business • Impact of e-marketplaces on organizations. • Operational implications of e-business • Internal Organisation of Business Processes • Managing people and organisation in e-businesses • Financial implications of e-business • The future
Electronic Marketplaces
• Doing business in the digital economy • Types of electronic markets and their features • Electronic catalogs, shopping carts, and search engines. • B2B & B2C • Products & Services • Competition in the digital economy.
E-marketing
• Development of e-marketing • Types of e-marketing • Marketing strategies and programmes • Online advertising • Relationship marketing
E-Business strategy
• Creating value virtually • Speed of change • Impact of e-commerce on the strategic planning process. • Internet strategy in practice • Strategy implementation and assessment, including the use of metrics.
Legal, ethical and societal issues of e-business
• Legal and ethical issues in e-business • Protecting privacy & intellectual property rights • Free speech and censorship on the Internet. • Societal issues in e-business
E-business infrastructure, technologies & security
• Networks: Intranets, extranets and internet. Servers. • Domain names • Interactive website technologies • Communication technologies • Computer and network security attacks • Common security practices of businesses of all sizes • Mistakes that organizations make in managing security • Major technologies for securing communications
Electronic retailing
• Electronic retailing (“e-tailing”) and its characteristics • Primary business models of electronic retailing • Electronic retailing consumer aids • Critical success factors for e-tailing. • Channel conflict and personalization in e-tailing
Electronic payment systems
• Critical success factors in e-payment methods • E-payment methods • Payment methods in B2B EC
Building e-business applications and infrastructure
• Requirements for initiating an online business • Costing • Options for hosting Web sites • Processes and business decisions associated with managing Web site development • Web site design & performance • Search engine optimization • Customer relationship management • Developing an e-commerce application • Major e-commerce applications, their key functionalities & development options • Outsourcing options
Practicals
• Web page development: Static, Active & Dynamic web pages. • Web page design. • Web sites & Web servers. • Shopping cart. • Getting placed on a search engine. • Establishing a web presence. • Evaluating commercial sites. • Hosting & domain names.
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Case Studies Case studies - analysis, presentation and discussion. 1,2,3,4,5,6 20.00 n/a
Project Group project with independent elements to be initiated in term 1 and continuing through the year. Builds on team work and independent learning skills. 7 30.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6 50.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 3.00
Independent Learning Time Every Week 4.00
Total Hours 7.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Time Every Week 5.50
Total Hours 7.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_HHIBU_B Bachelor of Business ( Honours) in International Business 4 Elective
CW_BBHRM_B Bachelor of Business (Honours) in Human Resource Management 4 Elective
CW_BBSCM_B Bachelor of Business(Honours) in Supply Chain Management 4 Elective