Module Title:Design Visualisation
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: The learner is immersed in a range of collaborative, problem-solving activities, to investigate and evaluate where design can propose solutions for commercial and social benefit. The holistic, student-centred, studio-based approach, facilitated by faculty, is intended to negotiate, facilitate and guide learner engagement and scaffold a deep-learning using the following strategies: • Lectures, • Studio-based learning, • Peer-to-peer group/team learning, • Industry/partner collaboration, • Seminars, • E-Learning, • Presentation, • Workshop, • Facilitated peer-to-peer critique/review, • Self-directed independent learning,
Module Aim: The aim of the module is to further develop the learners understanding and appreciation of graphics and its role and applications in the presentation of ideas and in visualising real and abstract design concepts in a variety in print, digitally, and in other mediums.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate a greater knowledge of what makes a good piece of visual communications successful, and the processes required to produce a variety of design communications.
LO2 Identify and complete appropriate and creative solutions to given communication problems and to project presentations.
LO3 Interpret the core needs of the brief/client and produce creative solutions to communicate their design response to a particular brief.
LO4 Using graphic software to synthesise creative project communications.
LO5 Appraise their personal and group visual aesthetic and project communications
LO6 To review skills & deliverables from the module and submit a future development plan
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Brand Identity, Application & Process
The value of a brand identity, Best practice in identity design, Defining the brief, Research for brand development, Concept generation, Project planning and management, Apply,maintain and finalise a brand using Adobe Creative Suite. Present and defend a final design. Brand application will be also be linked with presentation for Project 9. Team Communications
Personal & Professional Graphic Practice
Develop awareness of the importance of visual communication to communicate idustrial design process, Appreciate graphic design, Examine the importance of layout and information organisation in good design, Research designers and graphic design best practice, Read and discuss graphic design articles, Experiment with graphic media to develop a personal aesthetic, Develop a personal graphic style and professional identity to be applied to project communications, Refine the graphic sensitivity of project communications, Draw design influence and stimulus from contemporary culture
Creative & Technical Graphics
Develop and practically apply computer graphic skills using Adobe Creative Cloud Suite, Use design software to create engaging design solutions for a range of communications in varied and specific contexts, Communicate technical, emotional, environemental and human factors of industrial design , maintain brand, motif and themes across communications, Creatively illustrate project values. 'Creative & Technical Graphics will be assessed on various projects including Design presentations for Product 8. Deconstructed Product, Project 10. Materials based Project and Project 11 Live/Projects/Design Competitions.
Digital Presentations & Portfolio
Digital project presentations, Workplace presentation, Blog, Portfolio
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Personal & Professional Graphic Practice 1,2,3,4,5 20.00 n/a
Project Brand Identity, Application & Process 1,2,3,4,5 20.00 n/a
Project Creative & Technical Graphics - Including presentations for Project 10. Materials based project and Project 11. Live projects / Design Competitions 1,2,3,4,5 30.00 n/a
Portfolio Digital Presentation & Portfolio - Learners will deliver a presentation showing content and development over the year across the six key learning streams and the placement/Erasmus 1,2,4,5,6 20.00 Week 30
Oral Examination/Interview Learners will present for interview and review performance in design visualisation & across the six key learning streams including a future development plan 6 10.00 Week 30
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Studio Based Learning Every Week 3.00
Independent Learning Time Every Week 2.00
Total Hours 5.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DHPDI_B Bachelor of Arts (Honours) in Product Design Innovation 2 Mandatory
CW_DHIDE_D Bachelor of Arts in Industrial Design 2 Mandatory