Module Title:Design Process and Terminology
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: • Lectures - communication of knowledge and ideas from the lecturer to the learner.• Studio Based Learning - learners are tutor supported to engage interactive & collaborative synthesis of research and parallel modular knowledge, skill & competency to develop a personal/group aesthetic to resolving of specific design research question/s.• Group/Team Learning - learners will be encouraged to actively participate in collaborative group-work to employ brain-storming, mind-mapping & problem solving methods and to apply & develop team building skills.• Workshop - learners will be required to test, evaluate & represent the application of their research at each stage throughout the design process through 2D design• Industry/Partner Collaboration - learners will be supported to engage in design projects with industry or academic partner institutions on live design projects (where appropriate) which match the objectives of the learning outcomes.• Seminars/Workshops - communication of knowledge and ideas facilitated to engage the learner in intense and specific learning outcomes.• E-Learning - learners will be encouraged to engage on-line research data, media streams & resource materials to support their learning and understanding.• Class Presentation & Critique - learners will be encouraged to actively contribute in presenting & discussing within the peer group to develop, research, analytical & communication skills.• Self-Directed Independent Learning - student driven independent learning will develop a sense of control and autonomy over the learning process.
Module Aim: The course aims to build on the design appreciation developed in the previous year and develop the learner’s appreciation of good design, the design process and its terminology. The learner will develop the skills necessary to interpret what visual communications are necessary for a PR campaign. Through practical studio based engagement they will create basic design solutions to fulfil the requirements of a PR campaign, thus gaining insight, confidence, and management skills when working with designers and other printers to fulfil their design requirements.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate a greater knowledge of the dynamics of what makes a good piece of design successful, and understand the stages of the design process, and the role of the client, designer, printer/supplier.
LO2 Use design software including Adobe Illustrator and Photoshop to create basic design solutions for a range of communications in varied and specific contexts
LO3 Analyse the needs of a client and create a Design Plan for a project or campaign.
LO4 Create basic designs to fulfill the Design Plan and the needs of a client/campaign
LO5 Act and communicate professionally.
LO6 Reflect on their learning and engagement with the design process
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Design Process and Terminology - Micro Tasks
Appreciate the use and benefit of graphic design, illustration, and typography in business and society. Experiment with graphic design to develop a personal aesthetic in visual communication. Understand design application and print processes. Participate in active research. Visit an art exhibition. Discuss metaphor, symbolism, and story telling in art, design, and advertising. Use Adobe Suite to compose designs for given briefs.
Design Plan for client/PR Campaign
Create a Design Plan for a project / client / PR Campaign. The Design Plan may overlap with the live PR Campaign in the PR Module. The learner will assess the needs of a client / project, define a brief, create a plan of execution, and a work flow plan.
Brand Identity for client/PR campaign
The Brand Identity Design may overlap with the live PR Campaign in the PR Module. The learner will research a client's needs and develop concepts for a new brand identity. Based on feedback the learner will select and develop a concept, present it professionally, and defend their design decisions. The learner will present a plan for the application of the brand identity in various contexts.
Design Campaign for client/PR campaign
The Design Campaign may overlap with the live client PR Campaign in the PR Module. The learner will apply the brand identity to a number of design elements in a campaign for a client. Depending on the clients needs, the learner may create basic designs for a poster, leaflet, flyer, etc., and may apply the brand online.
Reflective Report and Re-designs
The Reflective report and re-designs may overlap with the live PR campaign in the PR Module. In light of their experience and feedback from the client and/or lecturer regarding their campaign designs and professionalism, the learner will reflect on their project work for the Design Plan, Brand Identity, and Design campaign in a Reflective Report. The learner will also re-design selected elements of their campaign based on the feedback received.
Project
The learner will create a personal identity, brand themselves as professionals, and create a professional layout for their portfolio.
Professional Communications
The learner will be required to complete in class presentations, attend scheduled meetings with client/lecturer, present design work and reports to a professional standard, reflect on and defend their design work verbally, and make professional design presentations.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Design Process and Terminology - Micro Tasks 1,2,4,5,6 20.00 n/a
Project Design Plan for client/PR Campaign 1,3,5 10.00 n/a
Project Brand Identity for client/PR campaign 1,2,3,4,5 10.00 n/a
Project Design Campaign for client/PR campaign 1,2,3,4,5 10.00 n/a
Project Reflective report and re-designs 1,2,4,5,6 15.00 n/a
Project Personal identity, design strategy, applications & portfolio. 1,2,3,4,5 25.00 n/a
Practical/Skills Evaluation Professional Communications 1,5,6 10.00 n/a
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.00
Practicals 30 Weeks per Stage 2.00
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) in Media and Public Relations 3 Mandatory