Module Title:Product Design Innovation
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: The learner is immersed in a range of problem-solving activities, to investigate and evaluate where design can propose solutions for commercial and social benefit. The holistic, student-centred studio-based approach, facilitated by faculty, is intended to negotiate, facilitate and guide learner engagement and scaffold a deep-learning using the following strategies: • Lectures, • Studio based learning, • Peer-to-peer group/team learning, • Industry/partner collaboration, • Seminars, • E-Learning, • Presentation, • Workshop, • Facilitated peer-to-peer critique/review, • Self-directed independent learning,
Module Aim: The aim of this module is to assist the learner in establishing a design research methodology plan appropriate to their selected project type and category. It will assist the learner to identify the core project from a human needs perspective and facilitate design and innovation through to the final solution. It will encourage the learner to identify and define the scope of the project to be undertaken. It will, where possible, assist the learner to consider a project offering opportunities to engage with small to medium-sized enterprises in the region. The aim of the module is to support the learner to research, define, evaluate and synthesise complex contextual, technical and cultural values to encourage creative thinking and a personal aesthetic response to human-centred and market-appropriate design outcomes. This module establishes the central framework using studio-based learning to enable the learner to synthesise both design research and process with co-requisite modular knowledge, skills and competencies and to address and resolve Honours Degree level research questions.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 To exercise judgement in complex planning and management of research criteria and methodology relevant to product design
LO2 To demonstrate independent learning and motivation needed to complete an effective research phase of a design project
LO3 To develop applied skills in their observational approach to research and to apply research findings in product design proposals
LO4 To demonstrate the ability to analyse, interpret and synthesise research and write a coherent, concise and accurate design brief
LO5 Creatively explore possible directions leading to a valid concept response to an established design brief and present appropriate 2D and 3D media, of a professional standard, to illustrate concept proposals
LO6 Apply formal selection methodologies in the analysis of concept design proposals
LO7 Evolve and defend an appropriate aesthetic for a specific product type
LO8 Produce a design solution that combines aesthetic qualities, detailing, functionality through an empathic human-centred approach
LO9 To review performance and deliverables over the final year and create a future development plan
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
6865 DSGN H4422 Design Communications
6867 MGMT H4421 Project Management
6868 DSGN H4424 Human Centred Design & Interaction
6870 DSGN H4423 Detailing & Specification
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Honours Degree Project (HDP) Project Identification/Definition
The research question and the design hypothesis to be addressed through the design process of the Product Design Innovation module Honours Degree Project (HDP). Learners will submit five proposals for project and begin to define the hypothesis
Honours Degree Project (HDP) Research Phase 1
Learners will engage in research in order to scope the proposed area of investigation and identify opportunities suitable for product design output. Learners will define the problem and identify users, stakeholders and research test groups. Learners are expected to engage in the activity proposed and conduct immersive research. Learners will document this research phase and identify opportunities for further research
Honours Degree Project (HDP) Research Phase 2
Learners will engage with a secondary research phase providing greater depth to primary research findings. This secondary research will focus on ethics, legislation, and publications in the area. Learners deliver further documentation giving a grounded approach showing greater breadth and depth. After extrapolation of research findings learners will deliver five direction showing their ability to organise complex data and identify product opportunity. On selection of project direction the learner will conduct further in-depth research with users. This is documented in a research report showing the research journey and methodology used. As part of the report learners will include a design brief which will outline the criteria for the proposed design project
Honours Degree Project (HDP) Concept Development
Learners are encouraged to investigate multiple options at this stage. Emphasis is on generating design directions which encapsulate the core attributes directed by the design brief. Through concept design iteration, the learner is required to demonstrate a synthesis between personal aesthetic within the constraints of the commercial context and be able to rationalise their decision process. Design concept work will show a direct lineage from any research conclusions extrapolated during the research phase of the HDP. Typically, the concept phase develops initial product architecture governed by internal and external constraints created in co requisite modules. The concept is investigated, tested and evaluated in relation to its feasibility as a product concept.
Honours Degree Project (HDP) Design Development Phase
The development phase will differ from learner to learner depending on the nature of individual research proposals. With the aid of the academic team, learners will meet an agreed number of completion points. At each stage learners are guided through self, peer and academic review to assist in the design development process. In developing the HDP the learner will be required to explore, test, evaluate, communicate and rationalise their decision making process. Typically the development phase would be as follows: Phase 1 – Systems Level Design, selection of viable directions, identify and map key values to design brief requirements, placement, connectivity & product service system/s, application of human centred design, Aesthetic, user interface, anthropometrics, ergonomics & interactions, technical and component investigation, production & material investigation, product architecture. Phase 2 – Detail design & testing, space envelopes & sub systems, developed component specification, product aesthetics, development of iterative models to explore form, exploration of surface finishes/detail & appearance modelling, working drawings Phase 3 – Design synthesis -Testing, application of test finding into final design, refinement and bill of materials, detail design, & aesthetic, General Assembly & parts drawing, assembly specifications, costing and final appearance model.
Design Studio (Resource)
A dedicated space designed to allow for studio-based learning. This space is specific to a particular learning group. While used to deliver studio-based education the space is available to accommodate learners outside scheduled/timetabled hours. It provides a safe learner-driven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s.
Workshop/Materials (Resource)
A dedicated space to allow learners to test, evaluate and represent the application of their research through 3D physical workshop made models. Resourcing of a workshop space include machinery, tools and materials. Materials such as modelling foam, MDF, Jelutong, Cardboard, foam board are all essential to investigation of developing a design solution.
Computers/Plotters/Printing (Rescource)
Each learner requires the use of a personal computer of suitable specification to run software used on the design programme. There should be access to printing and plotting facilities in order to complete final deliverables for Honours Degree Project.
Prototyping (Resource)
There are a number of prototyping machines - Laser cutter, 3D powder printer, 3D Paper printer
Tecnician (Resource)
A dedicated design technician to support, demonstrate and maintain equipment while auditing and stocking of materials for the design workshop and studio practice
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Honours Degree Project (HDP) Research Problem Proposals 1,2,5 5.00 Week 2
Presentation Research analysis & extrapolation of five project directions 1,2,3,5 10.00 Week 7
Written Report Research Report – Documentation of the research phase 1 & 2 and extrapolation of conclusions and development of a Design Brief 1,4 20.00 Week 11
Project Design Concept Generation – 3 Concepts & application of research findings 2,5,6,7 15.00 Week 19
Project Final Design - aesthetics, detailing and answering of brief 6,7,8 20.00 Week 30
Oral Examination/Interview Honours Degree Project Defence & Synthesis Learners will present for interview, submit and defend Honours Degree Project 6,7,8,9 20.00 Week 30
Reflective Journal Reflective Practice: reviewing approach, engagement, performance in Product Design Innovation with aligned modular elements and identification of future developmental need/s in design practice. 1,2,4,7,8,9 10.00 Week 30
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Studio Based Learning Every Week 8.00
Independent Learning Every Week 4.00
Total Hours 12.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DHPDI_B Bachelor of Arts (Honours) in Product Design Innovation 4 Mandatory