Module Title:Design Communications
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: The learner is immersed in a range of collaborative, problem-solving activities, to investigate and evaluate where design can propose solutions for commercial and social benefit. The holistic, student-centred, studio-based approach, facilitated by faculty, is intended to negotiate, facilitate and guide learner engagement and scaffold a deep-learning using the following strategies: • Lectures, • Studio-based learning, • Peer-to-peer group/team learning, • Industry/partner collaboration, • Seminars, • E-Learning, • Presentation, • Workshop, • Facilitated peer-to-peer critique/review, • Self-directed independent learning,
Module Aim: The aim of the module is to research, define, evaluate and synthesise complex communications for the contemporary design environment. The learner will explore their personal design values to define and present a professional identity. The module provides the supportive framework to synthesise and deliver on a personal and project communication plan for a range of design problems
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate a broad understanding of communications and refined skills and sourcing know-how to facilitate excellent design presentation.
LO2 Creatively explore a variety of means and medium to make arresting, clear and creative communications.
LO3 Interpret the core communications required for the given project and consider a variety of audience readings in the strategic organisation of information and graphics.
LO4 Evaluate, question and organise information gathered through research and the design process, to synthesise new narratives and user journeys.
LO5 Have an appreciation of the role of designer as communicator, the perspectives and agendas confronting a working designer, and the creative and technical alliances required to carry out professional design communications.
LO6 Expand the definition of their core values as a professional designer and present a personal integrated professional design identity.
LO7 Evolve and defend their personal professional identity and appropriate brand identity and communication strategy for their designs.
LO8 Produce and defend an excellent, clear, and creative communication strategy for their HDP
LO9 To review application and performance in module and deliver a professional development plan
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
6864 DSGN H4421 Product Design Innovation
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Framing & Storyboarding
Project framing boards for Case Bridging Study, (Form Benchmark, Competitor Analysis). Storyboarding the five directions of the Honours Degree Project and demonstrating good communication of each direction
Personal Identity & Narrative
(1) Personal Brand 1 – Logo. (2) Personal Brand 2 – Applications & Portfolio. (3) Blog / Online presence. Define and develop a professional identity and narrative. Personal communication package (logo design, applications to business card, stationary etc.). Online presence documenting design process blog/on-line presence. Portfolio plan – draft layout.
Project Identity & Narrative
Synthesis a project identity and narrative. Information Flow (Story& User). Source appropriate visual, graphic, advertising reference. Consider how to market/advertise your product in creative ways. Apply identity to all design elements. Information Flow (Story& User). Name your product. Create your product brand. Exhibition Draft Plan – Personal & Group. Blog / Online presence.
Project Communication
Project Communications on HDP. Final Proofing of Exhibtion. Printing & Production.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Storyboarding & Presentation - CBS framing boards and final design presentation, & HDP Five Directions 1,2,3,4,7 15.00 Week 13
Project Personal Identity & development of the Honours Degree Project narrative 1,2,3,4,5,6,7 15.00 Week 19
Presentation Exhibition Plan 5,6,7,8 15.00 Week 25
Project Project Branding 1,2,3,4,7,8 25.00 Week 30
Oral Examination/Interview Honours Degree Project defence and synthesis. Learners will present for interview submit and defend their project communications 1,2,3,4,6,7,8,9 20.00 Week 30
Reflective Journal Reflective Practice: reviewing approach, engagement, performance in design communication with aligned modules and identification of future development needs in design communication 6,7,8,9 10.00 Week 30
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Studio Based Learning Every Week 3.00
Independent Learning Time Every Week 2.00
Total Hours 5.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_DHPDI_B Bachelor of Arts (Honours) in Product Design Innovation 4 Mandatory