Module Title:Media Studies 1
Language of Instruction:English
Credits: 10
NFQ Level:6
Module Delivered In No Programmes
Teaching & Learning Strategies: The learning outcomes detailed above will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from lecturer to student. Problem Solving – Students will participate in group activities to apply knowledge and theory to experiences of the media. Class Discussion – Students will be actively encouraged to participate in debates and discussions E- Learning – VLE (Blackboard) will be used. Studio Based Learning – Media Studios will be used to train students in radio and television presentations
Module Aim: The aim of this module is to provide students with a comprehensive introduction to Media Studies. Student's will receive training in radio and television presentation. The student’s oral and written communications skills will be developed.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Describe key theories in Media Studies
LO2 Perform TV and Radio Presentations
LO3 Describe features and structures of media industries
LO4 Written, analytical and critical thinking skills for humanities research
LO5 Analyse media texts
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Media Industries
Media Industries, Public Service Broadcasting, Globalisation, Media and Society
Gender and Race in Media and Popular Culture, Stereotypes
Genre and Narrative
Narrative Theory and Structures, Genre, Radio Genre
Introduction to Media Audiences, Media Ethics, Censorship, Introduction to New Media
Practical Work 1. Studio
Introduction to TV presentation, Introduction to Radio Presentation, Role of the voice in Radio.
Practical Work 2. Writing
Introduction to script writing for for non-fiction formats
Analysis of Media Texts
Intoduction to Semiotics and Semiotic Theory, Textual Analysis, Texts and Contexts
Media and Authenticity
Nature of truth-telling in media, Photography and Authenticity, Documentary Genre, News Media, News Worthiness, Citizen Journalism and New Media
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Examination 1.Written Examination. 1,3,4 10.00 Week 12
Practical/Skills Evaluation 2.TV Presentation and script. 2,4 10.00 Week 11
Practical/Skills Evaluation 3. Radio Presentation and script. 2,4 10.00 Week 13
Project Analysis of Media Text 1,3,4,5 20.00 Week 12
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Three hour written examination 1,3,4,5 50.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.50
Practicals 30 Weeks per Stage 1.50
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00