Module Title:IT and New Media
Credits: 10
NFQ Level:7
Module Delivered In No Programmes
Teaching & Learning Strategies: The learning outcomes detailed below will be achieved through the following teaching methodologies: • Lectures - communication of knowledge and ideas from the lecturer to the student. • Practical Exercises – students will work on practical tasks to develop their skills in the use of information technology tools. • Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills. Case studies will be used in class as well as mini-project assignments based on the impact of new and emerging technologies on the areas of Media and Public relations. • E-Learning – It is envisaged that the module will be supported with on-line learning materials. • Self-Directed Independent Learning – the emphasis on independent learning will develop a strong and autonomous work and learning practices.
Module Aim: The aim of this course is to build on the skills and knowledge acquired in year 1 and to apply these in solving business problems.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Evaluate the impact of IT and apply key information technologies that impact on Media & PR.
LO2 Design, build and query databases and utilise functions for generating forms and reports.
LO3 Design and create publications using a desk-top publishing package.
LO4 Design and create a website using a website development tool.
LO5 Utilise website management software to manage a website and its content, measure metrics and optimise its Search Engine rankings.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

7198 TECH H14X4 Information Technology 1
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
IT & PR (40%)
• IT and the PR professional • Communication • Electronic Mail • Voice Mail • Videocasting • Video/Web Conferencing • Podcasting • Social Media: Channels, Tools & Measurement. • Blogs • New and emerging technologies
Database design and creation (15%)
• Designing and creating databases
DeskTop Publishing (15%)
• Design a publication • Create a publication using desktop publishing software
Website development (15%)
• Website design • Creating a website with web development tools
Website Management (15%)
• Content management • Measuring metrics • SEO
Assessment Breakdown%
Continuous Assessment15.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Individual or groupwork relating to Social Media tools. 1 15.00 Week 29
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will undertake a project to develop a social media strategy for a client. this will be integrated with practical applications to give applied learning and develop independent learning skills. 1 25.00 Week 10
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Practical test on database software 2 15.00 Week 7
Practical/Skills Evaluation Practical assignment on desktop publishing software, integrated with SM strategy project. 3 15.00 Week 14
Practical/Skills Evaluation Practical website development integrated with SM strategy project. 4 15.00 Week 22
Practical/Skills Evaluation Website management 5 15.00 Week 29
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Practicals 30 Weeks per Stage 3.00
Estimated Learner Hours 30 Weeks per Stage 2.00
Total Hours 150.00