Module Title:Visual Language and Media
Credits: 10
NFQ Level:7
Module Delivered In No Programmes
Teaching & Learning Strategies: • Lectures - communication of knowledge and ideas from the lecturer to the learner.• Studio Based Learning - learners are tutor supported to engage interactive & collaborative synthesis of research and parallel modular knowledge, skill & competency to develop a personal/group aesthetic to resolving of specific design research question/s.• Group/Team Learning - learners will be encouraged to actively participate in collaborative group-work to employ brain-storming, mind-mapping & problem solving methods and to apply & develop team building skills.• Workshop - learners will be required to test, evaluate & represent the application of their research at each stage throughout the design process through 2D design• Industry/Partner Collaboration - learners will be supported to engage in design projects with industry or academic partner institutions on live design projects (where appropriate) which match the objectives of the learning outcomes.• Seminars/Workshops - communication of knowledge and ideas facilitated to engage the learner in intense and specific learning outcomes.• E-Learning - learners will be encouraged to engage on-line research data, media streams & resource materials to support their learning and understanding.• Class Presentation & Critique - learners will be encouraged to actively contribute in presenting & discussing within the peer group to develop, research, analytical & communication skills.• Self-Directed Independent Learning - student driven independent learning will develop a sense of control and autonomy over the learning process.
Module Aim: The aim of this module is to give the learners an understanding of visual culture and design language to help them develop their design awareness and sensitivity. The learner will be able to create basic graphic in response to appropriate briefs using digital media. Using computer applications relevant to graphic design including Illustrator and Photoshop, students engage in the stages of the design from brief, through research, concept development, to finished presentation, and print production, gaining some experience of the design studio process through practical experience.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Appreciate, compare and critique current visual material
LO2 Demonstrate an awareness and sensitivity to visual language
LO3 Produce basic design solutions to appropriate briefs using relevant software including Adobe Illustrator and Photoshop.
LO4 Appreciate and explore basic typography and image creation.
LO5 Develop and opinion and construct a response to a defined graphical brief.
LO6 Comprehend the basic function of a design brief and the stages a designer progress through and the basics of print production.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Visual Language + Design Appreciation
Learn the language of Visual Communications - line, shape, weight, positive & negative, colour theory, tone & contrast, composition, pattern & balance, type, format, layout, image composition - Discuss the use of image, photography and illustration in design – Discuss the importance of layout and the organisation of information in good design. Research designers and good design - Read and discuss design articles - Make visual and verbal presentations in class.
Basics Design + Computer Skills
Introduction to line, shape, weight, positive & negative, colour theory, tone & contrast, composition, pattern & balance, format, layout - Introduction to type, layout and format - Introduction to use of image, photography and illustration in design - Introduction to basics of Adobe Illustrator & Photoshop through exercises and design projects - Drawing & working with text in Illustrator - Basic Image capture, manipulation, and creation in Photoshop -The learner will respond to a basic graphic briefs using type & image - The learner will make verbal and visual presentations in class.
Introduction to Design + Print Process
Introduction to the design brief and the stages of the design and print process - Problem solving, brainstorming & lateral thinking for design - Defining client needs - Design requirements for a PR & Media Campaign introduction to researching for design, making design presentation, defending concepts, amending concepts, finalising and applying concepts, working with printers and manufacturers, and design costs.
Introduction to Brand & Applications
Responding to a defined brief to develop a logo/brand identity for a client or campaign. The relevance of brand, Research good practice, Examine and discuss approaches to brand design and various projects, Research for design inspiration, use type and colour to create a brand, apply tagline/motifs where necessary, present concepts created using appropriate software, defend ideas, finalised concept and present, applications of identity which may include letterhead, business card etc. Discuss print requirements for identity campaign. Reflect on design process.
Responding to a defined graphic or visual communications brief which will combine elements introduced to the learner during the module - Use Adobe Illustrator and Photoshop and to create basic design concepts and presentations - Verbal and visual Presentation of concepts - Defend design solutions - Reflect on process - Act and communicate professionally
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Visual Language + Design Appreciation (Individually & Peer Critique) 1,2,5,6 20.00 n/a
Project Basics Design + Computer Skills (Individually Assessed) 1,2,3,4 20.00 n/a
Project Introduction to Design + Print Process (Individually Assessed) 1,2,5,6 10.00 n/a
Project Introduction to Brand & Applications (Individually Assessed) 1,2,3,4,5,6 20.00 n/a
Project Project (Peer & Individually Assessed) 1,2,3,4,5,6 30.00 n/a
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.00
Practicals 30 Weeks per Stage 2.00
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00