Module Title:Media Studies 2
Credits: 10
NFQ Level:7
Module Delivered In No Programmes
Teaching & Learning Strategies: Lecture-Based Learning • Lecture with activities embedded • Community of learners in ‘safe-place’ mode, sharing ideas and writing samples • Classed based role-play • PBL and case study analysis • Autonomous learning- pre reading and further reading Studio-Based Learning • Real-life broadcast scenarios • Authentic learning strategies • Briefing documents supplied • E-learning: adobe premier suite or related programmes for editing pictures and audio • DV camera use for filming skills workshops • Project and activity focused sessions
Module Aim: The aim of this module is to develop the students’ media performance and technical abilities while building on their knowledge of media theory, media forms and content issues.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Characterise and analyse ideas underpinning media theory.
LO2 Explain emerging issues relating to digital and analogue media.
LO3 Unpack and judge media texts.
LO4 Create media narratives.
LO5 Fulfill technical roles required to run TV and radio productions.
LO6 Create video and radio artifacts.
LO7 Compose texts appropriate for different audiences.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Media Theory
• Media theories. • Media as storytellers. • News production and objectivity • New media: Cybervisions, roles and agents of change. • Semiotics Key thinkers in media studies
Political Economy of the Media
• Introduction to concepts and language • National view of media ownership • Changes and trends in media business (digital and analogue)
• Ratings gathering: The history of TV and ratings gathering • The people meter and Nielsen/BARB • Other methods; academic and market research • Stakeholders in audience studies • Audience studies
Studio-Practice: Radio and TV
• Pre-production: planning, research, production meetings • filming for broadcast, • editing video, • post-production, radio and TV • TV and radio performance • Narrative/ storytelling • Taking briefs • Technical aspects of radio and video • Running media teams
• Writing proposals • Writing academic essays • Script writing for TV and radio • Writing briefs
• Pitching, Briefing, Presenting ideas to peers • Selected Communication theories; e.g. persuasion, CAT
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Christmas Exam (10%) TV/Radio Interview (10%) 1,2,3,7 10.00 n/a
Project Video project 4,5,6,7 30.00 n/a
Project Radio project 4,5,6,7 10.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam 3 hour examination 1,2,3,4,7 50.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.50
Practicals 30 Weeks per Stage 1.50
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00