Module Title:Media Studies 3
Credits: 10
NFQ Level:8
Module Delivered In No Programmes
Teaching & Learning Strategies: This course will be taught with the following: Lecture-Based Learning • Lecture with activities embedded • Community of learners in ‘safe-place’ mode, sharing ideas and writing samples • Classed based role-play • PBL and case study analysis • Autonomous learning- pre reading and further reading Studio-Based Learning • Authentic learning strategies • News and factual tasks (PBL) • Briefing documents supplied • E-learning: final cut pro and/or related programmes for editing pictures and audio • DV camera use for filming skills workshops • Project and activity focused sessions
Module Aim: The aim of this module is develop the student’s ability to think critically about the media, its ownership and influence, while learning the practical skills needed to work in the professional media market.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Discuss the themes and ideas that form current media theory.
LO2 Analyse seminal texts by key thinkers in media theory.
LO3 Outline current trends in the political economy of the global media.
LO4 Discuss issues pertaining to the construction and interpretation of news.
LO5 Produce media texts for particular audiences.
LO6 Differentiate the protocols and roles involved in studio and PSC TV production and radio production.
LO7 Perform proficient recording of media messages in a broadcast studio.
LO8 Interpret some of the values governing media ethics.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Media Theory
• Issues of ownership of the media globally. • Trends in media ownership. • Public Service Broadcasting. • Media Literacy • Media Influence
News Media
• Hegemony of the ‘middle ground’ • News and the agenda setting function • News on-line • What is news?
New Media: Trends and Debates
• On-line media (e.g. sports, gaming, music). • Social media and Citizen Journalism • Media 2.0
Studio theory
• protocols of production, • roles on TV set and radio studio, • best practice in presentation, • how to be a professional: preparation and professionalism
Media Practice (TV):
• How to prepare for interviews • Research/taking a brief • The voice and how to develop authority in presentation in speech delivery • Non-verbal cues • Making changes in technique • Dress and grooming • Studio roles and executive decision making • Making video for online use • Building narrative
Media Practice (radio)
• radio performance, • running a radio console • Creating running orders • Scripting for radio • Taking briefs • Building narratives
Writing for media and the academy
• how to write a feature article, • journalism ethics • identifying audiences • essay construction • the language of the essay • essay writing: authorship and tone
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other Student scripts & records topical news story (20%) 1,2,3,4,7 20.00 n/a
Other Record video suitable for embedding in internet site (20%) 1,2,3,7 20.00 n/a
Case Studies Individual-students write a piece suitable for the publication of their choice (10%) 5,8 10.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam No Description 1,2,3,5,6,8 50.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.50
Practicals 30 Weeks per Stage 1.50
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00