Module Title:New Media & Society
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In No Programmes
Teaching & Learning Strategies: The learning outcomes will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from the lecture to the student. Problem Solving Exercises – students will work in groups to analyse case studies and relevant issues in the media. Class discussion and debates - students will be encouraged to actively participate in the class debates which will develop their analytical skills. E-Learning – Use of VLE (Blackboard) will be used Self-directed learning – Independent reading and research will be encouraged through the use of the Institute’s Learning Resource Centre.
Module Aim: Module provides a critical examination of the social and cultural impact of new media technologies and applications.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Critically analyse the sociological impact of new media technologies
LO2 Analyse the position of media audiences in relation to new and old media
LO3 Explain core theories and concepts of sociological approaches to Media Studies
LO4 Written, analytical and critical thinking skills for humanities research
LO5 Analyse media texts, popular culture and society
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
History of Media Audiences
Mass Audiences, Television Audiences, Active/Passive Audiences, Adorno and Horkheimer, Uses and Gratifications, Stuart Hall, Audience Reception, Encoding and Decoding,Texts and Contexts
New Media Audiences
Audience Labour (Dallas W. Smythe), Surveillance, Privacy, Access-Participation-Interaction, Imagined Communities (Anderson), Online Communities, Social Media, Privatization of Public Spaces
New Media, Society and Culture
Social Media, Selfies, Youtube, Blogs, New Media Celebrities, Intellectual Property Online, Hacking Culture, Free Speech, Censorship, Cyberbullying, Gender and online cultures, Race and Representation
New Media Techologies
Technological Determinism (McLuhan), Smart technologies, Virtual Reality, Robots, User Generated Content, Citizen Journalism, Photography and Digital Technologies
Analysing Media Texts
Semiotics, Textual Analysis, Content Analysis, Discourse Analysis
Assessment Breakdown%
Continuous Assessment30.00%
End of Module Formal Examination70.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Essay n/a 1,2,3,4 15.00 Week 12
Project n/a 1,3,4,5 15.00 Week 13
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam n/a 1,2,3,4,5 70.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 3.00
Estimated Learner Hours 30 Weeks per Stage 4.00
Total Hours 210.00