Module Title:Media Studies 3
Credits: 10
NFQ Level:8
Module Delivered In No Programmes
Teaching & Learning Strategies: This course will be taught with the following: Lecture-Based Learning • Lecture with activities embedded • Community of learners in ‘safe-place’ mode, sharing ideas and writing samples • Classed based role-play • PBL and case study analysis • Autonomous learning- pre reading and further reading Studio-Based Learning • Authentic learning strategies • News and factual tasks (PBL) • Briefing documents supplied • E-learning: final cut pro and/or related programmes for editing pictures and audio • DV camera use for filming skills workshops • Project and activity focused sessions
Module Aim: The aim of this module is develop the students' ability to think critically about the media, its ownership, influence and challenges, while learning the practical skills needed to work in the professional media market.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Show mastery of the themes and ideas that form current media theory
LO2 Create industry-driven, audience-focused media texts
LO3 Create and perform engaging video and audio content
LO4 Produce publishable multi-modal written texts
LO5 Show discernment in ethical approach to creating media artefacts
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Media Practice (TV and screen studies):
• How to pre-produce and post produce video • Research/taking a brief • creating and editing video • executive decision making • Making video for online use • Building narratives • vlogging
Media Practice (radio)
• radio performance, • running a radio production • audio production • radio techniques • taking briefs • building narratives • podcasting
Writing for Media
• how to write news, a feature article, scripts • journalism ethics • following leads • releasing ideas and brainstorming
Media Analysis
• Documentary/ film • Archetypes and genres • narrative codes • making meaning through text and imagery • Audience studies
New Media: Trends and Debates
On-line media (e.g. sports, gaming, music, SNS Social media and Citizen Journalism Celebrity, New vs old media
Studio theory
• Narrative building protocols of production, • roles on TV and radio production (field) teams, • best practice in presentation, • how to be a professional: preparation and professionalism
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Student scripts & records and edits radio piece(s) (30%) 1,2,3,5 30.00 n/a
Practical/Skills Evaluation Student scripts, develops, produces and post-produces video suitable for broadcast/screening (30%) 1,2,3,5 30.00 n/a
Other Student writes journalism suitable for the publication (30%) 1,2,4,5 30.00 n/a
Portfolio Student designs and collates media practice into an e-portfolio with employer audience in mind 2,4,5 10.00 n/a
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.50
Practicals 30 Weeks per Stage 1.50
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00