Module Title:Media Studies 3
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: This course will be taught with the following: Lecture-Based Learning • Lecture with activities embedded • Community of learners in ‘safe-place’ mode, sharing ideas and writing samples • Classed based role-play • PBL and case study analysis • Autonomous learning- pre reading and further reading Studio-Based Learning • Authentic learning strategies • News and factual tasks (PBL) • Briefing documents supplied • E-learning: final cut pro and/or related programmes for editing pictures and audio • DV camera use for filming skills workshops • Project and activity focused sessions
Module Aim: The aim of this module is develop the students' ability to think critically about the media, its ownership, influence and challenges, while learning the practical skills needed to work in the professional media market.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Show mastery of the themes and ideas that form current media theory.
LO2 Evaluate texts by key thinkers in media theory and practice.
LO3 Decipher current trends in the political economy of the global media.
LO4 Defend the place of media studies in society.
LO5 Produce media texts for particular audiences.
LO6 Create engaging video and radio narratives.
LO7 Interpret some of the values governing media ethics.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Media Theory
• Issues of ownership of the media globally. • Trends in media ownership and control. • Public Service Broadcasting and news production. • Media Literacy • Media Influence
Media analysis
• Documentary/ film • Archetypes • Propp/Barthes/Todorov narrative codes • making meaning through text and imagery
New Media: Trends and Debates
• On-line media (e.g. sports, gaming, music, SNS). • Social media and Citizen Journalism • Celebrity, New vs old media
Studio theory
• Narrative building protocols of production, • roles on TV and radio production (field) teams, • best practice in presentation, • how to be a professional: preparation and professionalism
Media Practice (TV):
• How to pre-produce and post produce video • Research/taking a brief • creating and editing video executive decision making • Making video for online use • Building narratives
Media Practice (radio)
• radio performance, • running a radio production • audio production • radio techniques • Taking briefs • Building narratives
Writing for media and the academy
• how to write a feature article, • journalism ethics • identifying current research • locating and reading current academic articles • constructing argument
Assessment Breakdown%
Continuous Assessment50.00%
End of Module Formal Examination50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Student scripts & records and edits radio piece(s) (20%) 5,6,7 20.00 n/a
Practical/Skills Evaluation Record video suitable for embedding in internet site (20%) 1,2,3,6 20.00 n/a
Other Individual-students write a piece suitable for the publication of their choice (10%) 2,5,7 10.00 n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam No Description 1,2,3,4,7 50.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.50
Practicals 30 Weeks per Stage 1.50
Estimated Learner Hours 30 Weeks per Stage 3.67
Total Hours 200.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BHCPR_B Bachelor of Arts (Honours) in Media and Public Relations 3 Mandatory