Module Title:Advanced Research, Writing and Communications
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: Students will be taught through a combination of lectures, case studies, viewings, practical and theoretical exercises and workshops which will simulate common industry environments and standards.
Module Aim: This module aims to give students the skills, methodology and knowledge to research, write and communicate across various genres in TV & Radio to industry standard.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate the tools and techniques necessary for identifying, researching, writing and communicating compelling stories across various genres.
LO2 Exhibit advanced small group and interpersonal communication skills, through preparing and communicating media pitches for editorial meetings, broadcasters and potential contributors.
LO3 Illustrate a critical analysis of contributors’ pre-interviews, recorded interviews and edited interviews through demonstrating sound editorial judgement.
LO4 Evaluate the importance of narrative drive and stylistic elements of TV ‘language’ through specific texts.
LO5 Assess the ethical dilemmas and professionalism in TV research.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content


The Job of the Researcher

1. Essential qualities

2. Getting ideas

3. Ethics

Finding Facts

1. Sources

2. Using an expert

3. Libraries and record offices

4. Overseas Sources

5. Electronic media services

Finding Contributors for Specific Genres and Shows

1. Live and pre-recorded chat-shows

2. News

3. Lifestyle

4. Current Affairs

5. Gameshows

6. Reality

7. Live music and performance shows

8. Sport

9. Entertainment

Sourcing Aural & Visual Material

1. Stills and Archive Film

2. Commercial Feature Films

3. Transferring Archive Film

4. Music

5. Sound effects

Scouting Locations

1. The Recce

2. Filming in a Contributor’s home – the dos and don’ts

3. Filming Abroad

4. Audience Research

5. Keeping Records


Writing techniques for each genre.

1. A story in ten words

2. Pitches

3. Briefs.

4. Intros, links and outros


6. Press releases


Interpersonal and Small Group Communications Skills to deal with:

1. Contributors and their families

2. Hostile or difficult interviewees

3. Established hosts and presenters

4. New talent

5. Celebrities

6. Commissioning Editors and TV Executives

7. PR people

Pitching to:

1. Producers at editorial meetings

2. To potential funders

3. To potential contributors

Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Following detailed producer briefs, students will be asked to research, write and present a series of stories for various genres. 1,2,3 50.00 Week 14
Practical/Skills Evaluation A detailed broadcasting brief will be supplied to students in which they will be asked to devise a programme to fill a one hour slot at a particular time for a specified station. 1,2,3,4 25.00 Week 22
Practical/Skills Evaluation Students will be presented with a series of texts from factual TV and asked to critically analyse them under specific headlines such as character, story arc, pace etc, each text will present an ethical issue that will need to be addressed. 3,4,5 25.00 Week 29
No Project
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 2.00
Laboratory Every Week 1.00
Independent Learning Time Every Week 2.00
Total Hours 5.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_EETVM_B Bachelor of Science(Honours) in TV and Media Production 7 Mandatory