Module Title:Tourism
Language of Instruction:English
Credits: 10
NFQ Level:6
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: A variety of teaching and learning strategies will be used such lectures, case studies, tutorials, and guest lectures. A number of field trips will be held during the year to various tourist attractions. Class and group interaction will also serve to help develop students’ comprehension and communication skills.
Module Aim: To introduce students to the concept of Tourism and its application in an Irish and international business environment.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate an understanding of the tourism concept, its structure and its changing patterns
LO2 Apply an appreciation of the concept of tourism through the use of case studies
LO3 Examine the key trends and challenges facing the Irish and international tourism industry
LO4 Analyse the various components of the tourism product
LO5 Examine the key management principles in tourism organisations and the key issues in relation to visitor management
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
The Concept of Tourism
• Introduction to Tourism, Forms of Tourism, Motivation for Travel, • Changing Tourism Patterns, Development of Mass Tourism.
The History and Structure of Tourism in Ireland
• The Structure of Irish Tourism: Government Departments, Fáilte Ireland • Tourism Ireland, Northern Ireland Tourist Board (NITB), • Regional Tourism Authorities, Shannon Development, • The Office of Public Works (OPW), Airport Authorities • The Irish Tourist Industry Confederation (ITIC)
Tourism and the Economy
• World Tourism Growth, Irish Tourism Growth Patterns, • Regional Tourism Income, Tourism and Employment, Balance of Payments, • Tourism Investment, Current Issues
Demand: Why Do People Engage in Tourism
• What is tourism demand? Why do people go on holiday? • Intrinsic and extrinsic motivation, Maslow’s hierarchy model and Tourist motivation • Consumer behaviour and tourism, The future of tourism demand.
• Transport, tourism and the tour • Land based transport • Water based transport, • The international airline industry, The airline industry in Ireland • Airline marketing • Low-cost airlines, Airline Alliances and Frequent Flyer programmes.
Accommodation and Hospitality Services
• The hospitality sector • The accommodation sector • The characteristics of the accommodation sector • The Irish hotel sector
Visitor Attractions
• Categories of Visitor Attractions • Critical success factors • Irish Visitor Attractions, • Visitor attractions and the product life cycle • Managing the visitor experience
Tour Operating and Travel Retailing
• Tour Operations, Travel Agents • Consumer issues and trends • Social networking and tourism • The role of technology
The Management of Tourism
• Managing tourism businesses • Managing operational issues • Managing service provision • Tourism innovation
Business Tourism
• Business Meetings, Incentive Travel, Exhibitions and Trade Fairs • Future of Business Tourism
Assessment Breakdown%
Continuous Assessment20.00%
End of Module Formal Examination60.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Examination In-class written exam 1,2,3,4 10.00 n/a
Case Studies A review of relevant tourism related case studies 2 10.00 n/a
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project A review of a particular tourism region under various headings 4 20.00 n/a
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Written Final Exam 1,3,4,5 60.00 End-of-Semester

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 3.00
Independent Learning 30 Weeks per Stage 3.67
Total Hours 200.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_HWCHS_B Bachelor of Arts (Honours) in Culture & Heritage Studies 2 Mandatory
CW_BWBUS_B Bachelor of Business (Honours) Options: Business or Digital Marketing 2 Mandatory
CW_BWBBS_D Bachelor of Business in Business (Options: Business or Digital Marketing) 2 Elective
CW_BWBUS_C Higher Certificate in Business 2 Elective