Module Title:Business Processes
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: This module will be delivered using a variety of teaching and learning strategies including lectures, tutorials, group learning activities and guest lectures. The development and enhancement of students’ communication skills will be facilitated through class and group interaction.
Module Aim: The aim of the module is to introduce the students to the concept of Value Creation and the role of a customer in contemporary business setting. Analysis of the relationship between VOC and customer value and how to obtain key customer value information from VOC will be key subject of the module.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Discuss all aspects of product development process (theories and processess)
LO2 Appraise how how voice of customer information can help product development process
LO3 Analyse and construct Customer Value Curve
LO4 Demonstrate the ability to process raw voice of customer data and transform them into clearly defined customer data (product functional requirements and design specifications)
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Value, Innovation and the Voice of Customer
Defining Customer Value, Innovation Roadmap
The Product Development Process
Defining Product Cost and Development, Product Development Process Flowchart, The Nature of Product Development: Information and Knowledge Creation, Customer Value-Based Lean Product Development Process, Optimizing Information Transformation and Flow, Creating a Lean Product
Customer Value and the Voice of the Customer: User and Admin Personas
Customer Value and its Elements, Customer Value Analysis, Customer Value Deployment, Evolution of Customer Values: Blue Ocean Strategy, Capturing the Voice of the Customer
Proactive Customer Information Gathering- Ethnographic Methods
What are Ethnographic Methods< Ethnographic Research Project Planning, Ethnographic Project Execution
Quality Function Deployment (QFD)
History of QFD, QFD Benefits, Requirements, and Practicalities, QFD Methodology Overview, Kano Model of Quality, QFD Analysis
Value Engineering
Overview of Value Engineering, Information Phase, Creating Phase, Evaluation Phase, Planning Phase, Reporting Phase, Implementation Phase
Customer Value Creation Through Creative Design (TRIZ)
Theory of Inventive Problem Solving (TRIZ), TRIZ Fundamentals, TRIZ Problem -Solving Process, Statistica Basics and Six Sigma Metrics
Assessment Breakdown%
No Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project n/a 1,2,3,4 50.00 Week 30
Project n/a 1,2,3,4 50.00 n/a
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 2.00
Independent Learning Every Week 1.50
Total Hours 3.50

Module Delivered In

Programme Code Programme Semester Delivery
CW_KCIAD_B Bachelor of Science (Honours) in Computing in Interactive Digital Art and Design 3 Mandatory
CW_KCIAD_D Bachelor of Science in Computing in Interactive Digital Art and Design 3 Mandatory