Awards
Honours Bachelor Degree
Mode of Delivery: Full Time
 
No. of Semesters : 8
NFQ Level: 8
Programme Credits: 240
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / 60 ECTS / Semester 1

Mandatory
Module Code Module Title
TECH Information Technology
RECH Professional Writing and Research in the Digital Age
DIGT H1301 Introduction to Digital Marketing
MKTG H2416 Fundamentals of Marketing
MEDI Introduction to Digital Media Design
 

Stage 1 / 60 ECTS / Semester 2

Mandatory
Module Code Module Title
DIGT H1304 Introduction to Data Analysis for Digital Marketing
FNCE H1302 Introduction to Finance for Marketing
MKTG H1401 Social Media Marketing
MKTG H2401 Contemporary Marketing Practice
MEDI Creative Digital Media
 

Stage 2 / 60 ECTS / Semester 1

Mandatory
Module Code Module Title
DSGN Web Design and UX
PSYC H3304 Consumer Psychology and Behaviour
MKTG SEO and Search Engine Marketing
EDUC H3301 Content Writing
COMM H2307 Integrated Marketing Communications
 

Stage 2 / 60 ECTS / Semester 2

Elective Regulation
Learners may EXIT at this stage of the programme with a Higher Certificate in Digital Marketing with Analytics (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
LAWS Law and Regulation in the Digital Economy
FNCE Finance for Marketing
RECH H3321 Marketing Research
ANAL Digital Analytics and CRM

Stage 2 Exit Only Award : Higher Certificate

 

Stage 3 / 60 ECTS / Semester 1

Elective Regulation
Learners must select 2 x 5 ECTS modules from the elective list.
Mandatory
Module Code Module Title
FNCE Business Finance
DIGT H3301 Data Reporting for Digital Marketing
SELL H3328 Professional Selling
MKTG Marketing for Services
Elective
Module Code Module Title
MGMT H4326 Event Management
MKTG H3324 Sustainable Marketing
VIDE H2401 Creative Video
MGMT H4324 Shopper Category Management
 

Stage 3 / 60 ECTS / Semester 2

Elective Regulation
Learners must select 30 ECTS. Learners must select: Work Placement (30 ECTS) OR Study Semester Abroad (30 ECTS) OR Marketing Internship Project (15 ECTS) PLUS 3 x 5 ECTS modules. Learners may EXIT at this stage of the programme with a BSc in Digital Marketing with Analytics (Embedded Exit Award), provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Group Elective 1
Module Code Module Title
PROJ H3323 Study Semester Abroad
Group Elective 2
Module Code Module Title
WKPL Work Placement
Group Elective 3
Module Code Module Title
MKTG Marketing Internship Project
PUBL H2403 Specialist Areas in Public Relations
BUSS H3006 Strategic Service and CX Excellence
MKTG H4305 New Product Innovation

Stage 3 Exit Only Award : Ordinary Bachelor Degree

 

Stage 4 / 60 ECTS / Semester 1

Elective Regulation
Learners must select 1 x 5 ECTS from the electives list.
Mandatory
Module Code Module Title
DIGT H4304 Contemporary Issues in Digital Marketing
MGMT H4333 Marketing Management
BUSS H3330 ECommerce
MKTG H4310 International Marketing Strategy
Elective
Module Code Module Title
ETHI New Media Ethics
MGMT H4326 Event Management
MKTG H3324 Sustainable Marketing
MGMT H4324 Shopper Category Management
 

Stage 4 / 60 ECTS / Semester 2

Elective Regulation
Learners must select 1 x 5 ECTS from the electives list.
Mandatory
Module Code Module Title
DIGT H4305 Advanced Data Analysis for Digital Marketing
MKTG H4002 Digital Marketing Planning
MGMT H4001 Brand Management
MKTG H4311 B2B Marketing
Elective
Module Code Module Title
SELL H3307 Sales Management
BUSS H3006 Strategic Service and CX Excellence
MKTG H4305 New Product Innovation