Awards
Honours Bachelor Degree
Mode of Delivery: Full Time
 
No. of Semesters : 8
NFQ Level: 8
Programme Credits: 240
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / Semester 1

Mandatory
Module Code Module Title
TECH Information Technology
STUD Introduction to Media Studies 1
RECH Professional Writing and Research in the Digital Age
MEDI H1404 An Introduction and History of Public Relations
DIGT H1301 Introduction to Digital Marketing
 

Stage 1 / Semester 2

Mandatory
Module Code Module Title
SOCL H1401 Social Psychology
STUD Introduction to Media Studies 2
MGMT H1402 Management
PUBL H1401 Theories and Best Ethical Practice in Public Relations
MKTG H1401 Social Media Marketing

Stage 1 Award : Honours Bachelor Degree

 

Stage 2 / Semester 1

Mandatory
Module Code Module Title
MEDI H2403 Fundamentals of Media and PR Law 1
MKTG H2416 Fundamentals of Marketing
VIDE H2401 Creative Video
RECH Public Relations Research and Evaluation
COMM H2401 Visual Language and Communications
 

Stage 2 / Semester 2

Elective Regulation
Learners may EXIT at this stage of the programme with a Higher Certificate in Arts in Public Relations and Media (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
LAWS Fundamentals of Media and PR law 2
MEDI H2401 IT and New Media
MKTG H2401 Contemporary Marketing Practice
PUBL H2402 Creative Radio and Storytelling
PUBL H2403 Specialist Areas in Public Relations

Stage 2 Exit Only Award : Higher Certificate

 

Stage 3 / Semester 1

Mandatory
Module Code Module Title
NETW Networking in Public Relations
DSGN H3423 Contemporary Communication Design
EDUC H3301 Content Writing
PUBL H2402 Journalism
ETHI New Media Ethics
 

Stage 3 / Semester 2

Elective Regulation
Learners must take either Group Elective 1 (Work Placement), 0r Group Elective 2 (Study Abroad Semester) or Group Elective 3 (PR and Media Internship project (15 credits) and the three 5 credit electives offered). Learners may EXIT at this stage of the programme with a BA in Public Relations and Media (Embedded Exit Award), provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Group Elective 1
Module Code Module Title
WKPL Work Placement
Group Elective 2
Module Code Module Title
PROJ H3323 Study Semester Abroad
Group Elective 3
Module Code Module Title
PUBL H2403 PR and Media Internship Project
MGMT Corporate Social Responsibility
BUSS H3006 Strategic Service and CX Excellence
MKTG H4305 New Product Innovation

Stage 3 Exit Only Award : Ordinary Bachelor Degree

 

Stage 4 / Semester 1

Mandatory
Module Code Module Title
BUSS H3705 Contemporary Irish Literature
PUBL H4401 Podcasting and Multi-Screen Production
PROJ H4401 PR Campaign Project
MGMT H4326 Event Management
DIGT H4301 Digital Marketing
 

Stage 4 / Semester 2

Mandatory
Module Code Module Title
PUBL H4402 Ireland on Screen
PUBL H4403 Lead Portfolio
MEDI H4404 Media & Society
MKTG H4002 Digital Marketing Planning
THES H4401 Dissertation

Stage 4 Award : Honours Bachelor Degree