Awards
Honours Bachelor Degree
Mode of Delivery: Full Time
 
No. of Semesters : 8
NFQ Level: 8
Programme Credits: 240
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / Semester 1
Mandatory
Module Code Module Title
TECH C1805 Information Technology
MEDI C1805 Introduction to Media Studies 1
RECH C1804 Professional Writing and Research in the Digital Age
PUBL C1804 An Introduction and History of Public Relations
DIGT C1806 Introduction to Digital Marketing
 

Stage 1 / Semester 2
Mandatory
Module Code Module Title
PSYC C1803 Social Psychology
MEDI C1806 Introduction to Media Studies 2
MGMT H1402 Management
PUBL H1401 Theories and Best Ethical Practice in Public Relations
MKTG C1810 Social Media Marketing

Stage 1 Award : Honours Bachelor Degree

 

Stage 2 / Semester 1
Mandatory
Module Code Module Title
LAWS C2806 Fundamentals of Media and PR Law 1
MKTG C1317 Fundamentals of Marketing
VIDE C2804 Creative Video
RECH Public Relations Research and Evaluation
COMM C2804 Visual Language and Communications
 

Stage 2 / Semester 2
Elective Regulation
Learners may EXIT at this stage of the programme with a Higher Certificate in Arts in Public Relations and Media (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
LAWS C3802 Fundamentals of Media and PR Law 2
MEDI H2401 IT and New Media
MKTG C3804 Contemporary Marketing Practice
PUBL C2806 Creative Radio and Storytelling
PUBL H2403 Specialist Areas in Public Relations

Stage 2 Exit Only Award : Higher Certificate

 

Stage 3 / Semester 1
Mandatory
Module Code Module Title
PUBL C3806 Networking in Public Relations
DSGN H3423 Contemporary Communication Design
EDUC C3804 Content Writing
JOUR C3806 Journalism
ETHI C3804 New Media Ethics
 

Stage 3 / Semester 2
Elective Regulation
Learners must take either Group Elective 1 (Work Placement), 0r Group Elective 2 (Study Abroad Semester) or Group Elective 3 (PR and Media Internship project (15 credits) and the three 5 credit electives offered). Learners may EXIT at this stage of the programme with a BA in Public Relations and Media (Embedded Exit Award), provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Group Elective 1
Module Code Module Title
WKPL C3315 Work Placement
Group Elective 2
Module Code Module Title
PROJ C3802 Study Semester Abroad
Group Elective 3
Module Code Module Title
WKPL C3808 PR and Media Internship Project
MGMT C3329 Corporate Social Responsibility
BUSS H3006 Strategic Service and CX Excellence
MKTG C4320 New Product Innovation

Stage 3 Exit Only Award : Ordinary Bachelor Degree

 

Stage 4 / Semester 1
Mandatory
Module Code Module Title
BUSS H3705 Contemporary Irish Literature
PUBL C4804 Podcasting and Multi-Screen Production
PROJ H4401 PR Campaign Project
MGMT C4805 Event Management
DIGT H4301 Digital Marketing
 

Stage 4 / Semester 2
Mandatory
Module Code Module Title
JOUR C4802 Ireland on Screen
MGMT C4806 Lead Portfolio
MEDI C4802 Media & Society
MKTG H4002 Digital Marketing Planning
THES H4401 Dissertation

Stage 4 Award : Honours Bachelor Degree