Awards
Honours Bachelor Degree
Mode of Delivery: Full Time, Part Time, ACCS
 
No. of Semesters : 8
NFQ Level: 8
Programme Credits: 240
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / 60 ECTS / Semester 1

Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective.
Mandatory
Module Code Module Title
TECH IT for Business
ACCT H1307 Business Financial Accounting 1
BUSS H1305 Quantitative Techniques 1
ECON H1302 Microeconomics
Elective
Module Code Module Title
COMM H1304 Communications and Academic Writing
FREN H1305 French I
GERM H1306 German I
 

Stage 1 / 60 ECTS / Semester 2

Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective.
Mandatory
Module Code Module Title
MGMT H1304 Management
FNCE Business Financial Accounting 2
BUSS H1310 Quantitative Techniques 2
FNCE Macroeconomics
Elective
Module Code Module Title
BUSS H1311 Business Psychology 1
FREN H1312 French II
GERM H1313 German II
 

Stage 2 / 60 ECTS / Semester 1

Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective. Students can EXIT at this stage of the programme with a Higher Certificate in Business (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
LAWS H2305 Business Law
MKTG H2314 Introduction to Marketing
BUSS H2315 Business Applications 3
MGMT H2310 Human Resource Management 1
Elective
Module Code Module Title
BUSS H2304 Business Psychology 2
FNCE H2301 Intermediate Financial Accounting 1
FREN H2315 French III
GERM H2311 German III
 

Stage 2 / 60 ECTS / Semester 2

Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective.
Mandatory
Module Code Module Title
MGMT H2R13 Supply Chain Management
PRAC Contemporary Marketing Practice
ACCT H2301 Business Management Accounting
ECON H2303 Macroeconomy of Ireland
Elective
Module Code Module Title
FNCE Intermediate Financial Accounting 2
MGMT H2312 Human Resource Management 2
BUSS H2314 Business Applications 4
FREN H2317 French IV
GERM H2315 German IV

Stage 2 Exit Only Award : Higher Certificate

 

Stage 3 / 60 ECTS / Semester 1

Elective Regulation
Learners select 2x5credit modules from Electives.
Mandatory
Module Code Module Title
FNCE Business Finance
MKTG H3325 Market and Customer Insights
PSYC H3304 Consumer Psychology and Behaviour
COMM H2307 Integrated Marketing Communications
Elective
Module Code Module Title
MKTG Marketing for Services
SELL H3328 Professional Selling
MKTG H3324 Sustainable Marketing
MGMT H4326 Event Management
FREN French V
GERM German V
BUSS H3004 Business English 1
MGMT H4324 Shopper Category Management
 

Stage 3 / 60 ECTS / Semester 2

Elective Regulation
Learners select 30 credits from either GE 1 or GE2 or GE3 For GE3 they must select the Marketing Internship Project plus 3x 5 credit modules Learners may EXIT at this stage of the programme with a BBus in Marketing (Embedded Exit Award, provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Group Elective 1
Module Code Module Title
WKPL Work Placement
Group Elective 2
Module Code Module Title
PROJ H3323 Study Semester Abroad
Group Elective 3
Module Code Module Title
SELL H3307 Sales Management
MKTG Marketing Internship Project
BUSS H3006 Strategic Service and CX Excellence
MKTG H4305 New Product Innovation
BUSS H3001 Business English 2

Stage 3 Exit Only Award : Ordinary Bachelor Degree

 

Stage 4 / 60 ECTS / Semester 1

Elective Regulation
Choose 1 elective from Elective Group 1. Choose 1 elective from Elective Group 2. Marketing Dissertation and Marketing Client Project modules run over Semester 7 and 8. However credits lie in semester 8 only.
Mandatory
Module Code Module Title
MGMT H4333 Marketing Management
DIGT H4301 Digital Marketing
MKTG H4310 International Marketing Strategy
ANAL Strategic Analysis
Group Elective 1
Module Code Module Title
MKTG Marketing for Services
SELL H3328 Professional Selling
MKTG H3324 Sustainable Marketing
MGMT H4324 Shopper Category Management
MGMT H4326 Event Management
MGMT Strategic Financial Management
Group Elective 2
Module Code Module Title
DISS H3401 Marketing Dissertation ( Part 1 of 2 )
PROJ H4305 Marketing Client Project ( Part 1 of 2 )
 

Stage 4 / 60 ECTS / Semester 2

Elective Regulation
Choose 1 elective from Elective group 1 Choose 1 elective from Elective Group 2 Marketing Dissertation and Marketing Client Project modules run over Semester 7 and 8. However credits lie in semester 8 only.
Mandatory
Module Code Module Title
MGMT H4001 Brand Management
MKTG H4002 Digital Marketing Planning
BUSS Strategic Positioning
Group Elective 1
Module Code Module Title
SELL H3307 Sales Management
MKTG H4305 New Product Innovation
BUSS H3006 Strategic Service and CX Excellence
LAWS H4313 Corporate Governance - Private Companies
Group Elective 2
Module Code Module Title
DISS H3401 Marketing Dissertation ( Part 2 of 2 )
PROJ H4305 Marketing Client Project ( Part 2 of 2 )

Stage 4 Exit Only Award : Honours Bachelor Degree