Awards
Ordinary Bachelor Degree
Mode of Delivery: Full Time, Part Time, ACCS
 
No. of Semesters : 6
NFQ Level: 7
Programme Credits: 180
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / 60 ECTS / Semester 1
Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective.
Mandatory
Module Code Module Title
INFO C1318 IT for Business
BUSS C1320 Quantitative Techniques 1
ECON C1315 Microeconomics
ACCT C1322 Business Financial Accounting 1
Elective
Module Code Module Title
COMM C1405 Communications and Academic Writing
FREN C1405 French I
GERM C1405 German I
 

Stage 1 / 60 ECTS / Semester 2
Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective.
Mandatory
Module Code Module Title
MGMT C1404 Management
BUSS C1405 Quantitative Techniques 2
FNCE C1406 Macroeconomics
ACCT C1323 Business Financial Accounting 2
Elective
Module Code Module Title
BUSS C1406 Business Psychology 1
FREN C1406 French II
GERM C1406 German II
 

Stage 2 / 60 ECTS / Semester 1
Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective. Students can EXIT at this stage of the programme with a Higher Certificate in Business (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
LAWS C2400 Business Law
MKTG C2404 Introduction to Marketing
BUSS C2404 Business Applications 3
MKTG C2404 Human Resource Management 1
Elective
Module Code Module Title
BUSS H2304 Business Psychology 2
FNCE C2402 Intermediate Financial Accounting 1
FREN C2405 French III
GERM C2405 German III
 

Stage 2 / 60 ECTS / Semester 2
Elective Regulation
Students must take ONE elective. Erasmus and international students can NOT take their own native/first language as an elective. Students may EXIT at this stage of the Programme with a Higher Certificate in Business (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
ACCT C2349 Business Management Accounting
MGMT C2328 Supply Chain Management
ECON C2310 Macroeconomy of Ireland
MKTG C2315 Contemporary Marketing Practice
Elective
Module Code Module Title
FNCE C2319 Intermediate Financial Accounting 2
MGMT H2312 Human Resource Management 2
BUSS H2314 Business Applications 4
FREN H2317 French IV
GERM H2315 German IV

Stage 2 Exit Only Award : Higher Diploma

 

Stage 3 / 60 ECTS / Semester 1
Elective Regulation
Learners must select 2 x 5ECTS modules from Electives. Erasmus and international students can NOT take their own native/first language as an elective.
Mandatory
Module Code Module Title
FNCE C3323 Business Finance
MKTG H3325 Market and Customer Insights
PSYC H3304 Consumer Psychology and Behaviour
COMM H2307 Integrated Marketing Communications
Elective
Module Code Module Title
MKTG C3321 Marketing for Services
SELL H3328 Professional Selling
MKTG C4807 Sustainable Marketing
MGMT C4805 Event Management
FREN C3310 French V
GERM C3311 German V
BUSS H3004 Business English 1
MGMT H4324 Shopper Category Management
 

Stage 3 / 60 ECTS / Semester 2
Elective Regulation
Learners select 30 credits from either GE 1 or GE2 or GE3 For GE3 they must select the Marketing Internship Project plus 3x 5 credit modules Learners may EXIT at this stage of the programme with a BBus in Marketing (Embedded Exit Award, provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Group Elective 1
Module Code Module Title
WKPL C3313 Work Placement
Group Elective 2
Module Code Module Title
PROJ C3802 Study Semester Abroad
Group Elective 3
Module Code Module Title
SELL H3307 Sales Management
MKTG Marketing Internship Project
BUSS H3006 Strategic Service and CX Excellence
MKTG C4320 New Product Innovation
LANG C3309 Business English 2

Stage 3 Exit Only Award : Ordinary Bachelor Degree