Awards
Ordinary Bachelor Degree
Mode of Delivery: Full Time
 
No. of Semesters : 6
NFQ Level: 7
Programme Credits: 180
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / 60 ECTS / Semester 1
Mandatory
Module Code Module Title
DIGT C1806 Introduction to Digital Marketing
MEDI C1303 Introduction to Digital Media Design
MKTG C1317 Fundamentals of Marketing
RECH C1804 Professional Writing and Research in the Digital Age
TECH C1805 Information Technology
 

Stage 1 / 60 ECTS / Semester 2
Mandatory
Module Code Module Title
DIGT C1807 Introduction to Data Analysis for Digital Marketing
FNCE C1310 Introduction to Finance for Marketing
MEDI C2808 Creative Digital Media
MKTG C1810 Social Media Marketing
MKTG C3804 Contemporary Marketing Practice
 

Stage 2 / 60 ECTS / Semester 1
Mandatory
Module Code Module Title
DSGN Web Design and UX
PSYC H3304 Consumer Psychology and Behaviour
MKTG SEO and Search Engine Marketing
EDUC C3804 Content Writing
COMM H2307 Integrated Marketing Communications
 

Stage 2 / 60 ECTS / Semester 2
Elective Regulation
Learners may EXIT at this stage of the programme with a Higher Certificate in Digital Marketing with Analytics (Embedded Exit Award), provided they have achieved the required Level 6 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
LAWS Law and Regulation in the Digital Economy
FNCE Finance for Marketing
RECH C3802 Marketing Research
ANAL Digital Analytics and CRM
 

Stage 3 / 60 ECTS / Semester 1
Elective Regulation
Learners must select 2 x 5 ECTS modules from the elective list.
Mandatory
Module Code Module Title
FNCE C3323 Business Finance
DIGT H3301 Data Reporting for Digital Marketing
SELL H3328 Professional Selling
MKTG C3321 Marketing for Services
Elective
Module Code Module Title
MGMT C4805 Event Management
MKTG C4807 Sustainable Marketing
VIDE C2804 Creative Video
MGMT H4324 Shopper Category Management
 

Stage 3 / 60 ECTS / Semester 2
Elective Regulation
Learners must select 30 ECTS. Learners must select: Work Placement (30 ECTS) OR Study Semester Abroad (30 ECTS) OR Marketing Internship Project (15 ECTS) PLUS 3 x 5 ECTS modules. Learners may EXIT at this stage of the programme with a BSc in Digital Marketing with Analytics (Embedded Exit Award), provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Group Elective 1
Module Code Module Title
PROJ C3802 Study Semester Abroad
Group Elective 3
Module Code Module Title
MKTG Marketing Internship Project
PUBL H2403 Specialist Areas in Public Relations
BUSS H3006 Strategic Service and CX Excellence
MKTG C4320 New Product Innovation
Elective
Module Code Module Title
WKPL C3315 Work Placement