Awards
Honours Bachelor Degree
Mode of Delivery: Full Time
 
No. of Semesters : 8
NFQ Level: 8
Programme Credits: 240
Language of Instruction: English
Department: Sport Media and Marketing
 

Semester Schedules

Stage 1 / 60 ECTS / Semester 1
Mandatory
Module Code Module Title
DIGT C1806 Introduction to Digital Marketing
MEDI C1805 Introduction to Media Studies 1
PUBL C1804 An Introduction and History of Public Relations
RECH C1804 Professional Writing and Research in the Digital Age
TECH C1805 Information Technology
 

Stage 1 / 60 ECTS / Semester 2
Mandatory
Module Code Module Title
DIGT C1807 Introduction to Data Analysis for Digital Marketing
ENTR C1802 Social Media Entrepreneurship
MEDI C1806 Introduction to Media Studies 2
MKTG C1810 Social Media Marketing
PSYC C1803 Social Psychology
 

Stage 2 / 60 ECTS / Semester 1
Mandatory
Module Code Module Title
COMM C2804 Visual Language and Communications
EDUC C2802 Creative Writing and Narrative
LAWS C2806 Fundamentals of Media and PR Law 1
PHOT C2803 History of Photography
VIDE C2804 Creative Video
 

Stage 2 / 60 ECTS / Semester 2
Mandatory
Module Code Module Title
MEDI C2808 Creative Digital Media
MGMT C2802 Crisis Management
PHOT C2804 Contemporary Photographic Cultures
PRTC C2806 Multimodal Media Practices
PUBL C2806 Creative Radio and Storytelling
 

Stage 3 / 60 ECTS / Semester 1
Mandatory
Module Code Module Title
EDUC C3804 Content Writing
ETHI C3804 New Media Ethics
JOUR C3804 Data Journalism
JOUR C3805 Radio Broadcasting
JOUR C3806 Journalism
 

Stage 3 / 60 ECTS / Semester 2
Elective Regulation
Students can choose either 1. Work Placement (30 credits) or 2. Study semester abroad (30 credits) or 3. PR and Media Internship Project (15 credits) plus three of the four 5 credit modules on offer.
Group Elective 1
Module Code Module Title
WKPL C3315 Work Placement
Group Elective 2
Module Code Module Title
PROJ C3802 Study Semester Abroad
Group Elective 3
Module Code Module Title
WKPL C3808 PR and Media Internship Project
LAWS C3802 Fundamentals of Media and PR Law 2
MKTG C3804 Contemporary Marketing Practice
PUBL C3806 Networking in Public Relations
RECH C3802 Marketing Research
 

Stage 4 / 60 ECTS / Semester 1
Elective Regulation
Students must choose one of the Dissertation electives i.e. Dissertation or Dissertation by Practice. The Dissertation and Dissertation by Practice modules run in semester 7 and semester 8, the credit lie in semester 8 only
Mandatory
Module Code Module Title
MGMT C4805 Event Management
MKTG C4807 Sustainable Marketing
PUBL C4804 Podcasting and Multi-Screen Production
PROJ C4802 Social Media Project
STUD C4801 Celebrity Studies
Elective
Module Code Module Title
DISS C4803 Dissertation ( Part 1 of 2 )
PRTC C4801 Dissertation by Practice
 

Stage 4 / 60 ECTS / Semester 2
Elective Regulation
Students must choose one of the Dissertation electives i.e. Dissertation or Dissertation by Practice. The Dissertation and Dissertation by Practice modules run in semester 7 and semester 8, the credit lie in semester 8 only.
Mandatory
Module Code Module Title
JOUR C4802 Ireland on Screen
JOUR C4803 Screen Stories
MEDI C4802 Media & Society
MGMT C4806 Lead Portfolio
Elective
Module Code Module Title
PRTC C4801 Dissertation by Practice
DISS C4803 Dissertation ( Part 2 of 2 )