Awards
Honours Bachelor Degree
Mode of Delivery: Full Time, Part Time, ACCS
 
No. of Stages : 4
NFQ Level: 8
Programme Credits: 240
Language of Instruction: English
Department: Sport Media and Marketing
 

Stage Schedules

Stage 3

Elective Regulation
Students must take ONE elective Module. International and exchange students MUST take Business English/Project as their choice. Students may EXIT at this stage of the Programme with a Bachelor of Business in Marketing (Embedded Exit Award), provided they have achieved the required Level 7 learning outcomes. Academic Regulations apply.
Mandatory
Module Code Module Title
FNCE H3305 Business Finance
MKTG H3316 Integrated Marketing Communications
SERV H3304 Services Marketing
MKTG H2418 Consumer Insights and Psychology
RECH H2403 Marketing Research: Theory & Practice
Elective
Module Code Module Title
LANG H3302 Business English Project
SELL H3308 Selling
SELL H3307 Sales Management
FREN H3307 French III
GERM H3307 German III
 

Stage 4

Elective Regulation
Students must take ONE elective. Erasmus and international students may NOT take their own native/first language as an elective. Each student will be allocated a supervisor and contact hours for the client research project dissertation module.
Mandatory
Module Code Module Title
MKTG H4304 Marketing Management
INTL H4305 International Marketing
MGMT H4324 Category Management
MKTG H4305 New Product Innovation
RECH H4301 Client Research Project
MGMT H4303 Strategic Management
Elective
Module Code Module Title
DIGT H4301 Digital Marketing
LAWS H4313 Corporate Governance and Business Practice
FREN H3307 French III
GERM H3307 German III