Module Title: | Pharmacy Purchasing and Digital Marketing |
Language of Instruction: | English |
Teaching & Learning Strategies: |
This module will be taught over 12 x 3 hour lecture classes. Students will learn through traditional and non-traditional contexts. Lecturer-led interactions and discussion of assignments will show the students the application of material. |
Module Aim: |
The aim of the module is to introduce students to key concepts relevant to the operational management of a pharmacy, supply chain management and digital marketing.
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Learning Outcomes |
On successful completion of this module the learner should be able to: |
LO1 |
Describe basic business principles, relevant to pharmacy, including: budgets, strategic planning and cashflow management, digital marketing, supply chain management, purchasing and stock control and discuss factors which influence their operational decisions |
LO2 |
Design and implement pharmacy based purchasing systems. |
LO3 |
Design, plan, implement and review a digital marketing campaign in a pharmacy setting. |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
No incompatible modules listed |
Co-requisite Modules
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No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
No requirements listed |
Module Content & Assessment
Indicative Content |
Pharmacy Business Principles
Budgets, cashflow management, and strategic planning.
Factors which influence operational decisions appropriate within the pharmacy regulatory environment.
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Supply chain management , purchasing and stock control
An overview of Supply Chain Management, Logistics, The Retail Sector, Basic Purchasing Principles, Retail Buying, Category Management, Product Quantity Decisions, Supplier Management.
Measuring and Improving Performance,
Integrating Supply Chain management with Organizational Competitive Strategy,
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Digital Marketing
An overview of basic marketing principles, digital marketing, integrated marketing communications , brand management, market segmentation, targeting and measuring performance.
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Assessment Breakdown | % |
Continuous Assessment | 50.00% |
Project | 50.00% |
Continuous Assessment |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Other |
A combination of case studies, presentations, posters and multiple choice questions, throughout the module to provide formative and summative assessment. |
1,2,3 |
50.00 |
n/a |
Project |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Project |
Students will undertake a summative project, reflective of a real world pharmacy environment, allowing the student to showcase key skills, competencies and knowledge gained and developed throughout this module. |
1,2,3 |
50.00 |
n/a |
No End of Module Formal Examination |
Continuous Assessment |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Other |
A combination of case studies, presentations, posters and multiple choice questions, throughout the module to provide formative and summative assessment. |
1,2,3 |
50.00 |
n/a |
Project |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Project |
Students will undertake a summative project, reflective of a real world pharmacy environment, allowing the student to showcase key skills, competencies and knowledge gained and developed throughout this module. |
|
50.00 |
n/a |
No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
12 Weeks per Stage |
3.00 |
Independent Learning |
15 Weeks per Stage |
3.00 |
Total Hours |
81.00 |
Workload: Part Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
15 Weeks per Stage |
3.00 |
Independent Learning |
15 Weeks per Stage |
3.00 |
Total Hours |
90.00 |
Module Delivered In
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