Module Title:Pharmacy Purchasing and Digital Marketing
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: This module will be taught over 12 x 3 hour lecture classes. Students will learn through traditional and non-traditional contexts. Lecturer-led interactions and discussion of assignments will show the students the application of material.
Module Aim: The aim of the module is to introduce students to key concepts relevant to the operational management of a pharmacy, supply chain management and digital marketing.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Describe basic business principles, relevant to pharmacy, including: budgets, strategic planning and cashflow management, digital marketing, supply chain management, purchasing and stock control and discuss factors which influence their operational decisions
LO2 Design and implement pharmacy based purchasing systems.
LO3 Design, plan, implement and review a digital marketing campaign in a pharmacy setting.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Pharmacy Business Principles
Budgets, cashflow management, and strategic planning. Factors which influence operational decisions appropriate within the pharmacy regulatory environment.
Supply chain management , purchasing and stock control
An overview of Supply Chain Management, Logistics, The Retail Sector, Basic Purchasing Principles, Retail Buying, Category Management, Product Quantity Decisions, Supplier Management. Measuring and Improving Performance, Integrating Supply Chain management with Organizational Competitive Strategy,
Digital Marketing
An overview of basic marketing principles, digital marketing, integrated marketing communications , brand management, market segmentation, targeting and measuring performance.
Assessment Breakdown%
Continuous Assessment50.00%
Project50.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other A combination of case studies, presentations, posters and multiple choice questions, throughout the module to provide formative and summative assessment. 1,2,3 50.00 n/a
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will undertake a summative project, reflective of a real world pharmacy environment, allowing the student to showcase key skills, competencies and knowledge gained and developed throughout this module. 1,2,3 50.00 n/a
No Practical
No End of Module Formal Examination
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other A combination of case studies, presentations, posters and multiple choice questions, throughout the module to provide formative and summative assessment. 1,2,3 50.00 n/a
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will undertake a summative project, reflective of a real world pharmacy environment, allowing the student to showcase key skills, competencies and knowledge gained and developed throughout this module.   50.00 n/a
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 3.00
Total Hours 81.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 15 Weeks per Stage 3.00
Independent Learning 15 Weeks per Stage 3.00
Total Hours 90.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_SAPHF_D Bachelor of Science in Pharmacy Technician Studies 1 Mandatory