Module Title:Communications and Semiotics
Language of Instruction:English
Credits: 10
NFQ Level:7
Module Delivered In No Programmes
Teaching & Learning Strategies: Lecture, discussion, group work, analysis and comparison of visual media.
Module Aim: To introduce the student to the subject of communications and semiotics in order to compliment the learning objective of the course
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Analyse models of communication.
LO2 Understand the limitations of models of communication
LO3 Evaluate key factors in human communication
LO4 Identify key features of different media of interpersonal communication
LO5 Describe and evaluate processes of mediation
LO6 Apply semiotic analysis to a range of communications
LO7 Analyse processes and effects of media convergence
LO8 Analyse the visual presentation of reality.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Communications
Models of Communication Transmission Model Shannon-Weaver Model Laswell Model Circular Model Osgood & Schramm Gerbner's General Model Maletzke's mass media model Berlo's S-M-C-R model
Semiotics
The sign and the symbol Modality and representation Analysing structures Codes Textual Interactions Intertextuality Syntagmatic analysis Paradigmatic analysis Denotation, Connotation and Myth
Assessment Breakdown%
Continuous Assessment20.00%
Project20.00%
End of Module Formal Examination60.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Other 1,500 word essay 6 20.00 n/a
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Project 1,2 20.00 n/a
No Practical
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam No Description 3,4,5,7,8 60.00 End-of-Semester

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 2.00
Total Hours 2.00