Module Title:Sports Management
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: This module will be delivered in two theory lectures per week, one hour each. The theory classes will include lecture, Q&A, group discussion, digital content, and guest lecturers where appropriate. Any course-related issue or questions that may arise will be discussed at lectures. Course lecture summaries, course calendar, announcements and other course-related information will be available on Blackboard. Through analysing existing managment sturctures within sports organisations, strategic plans, event managment/coordination task and examination of local sport partnership initiatives students can gain greater understanding of the practical nature of management within the sport/physical activity environment.
Module Aim: To provide students with an understanding of the key concepts of sports management and the functions and practices of management in sporting organisations and local sports partnerships.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Prepare a sports based strategic plan
LO2 Evaluate the importance of managing people in sport
LO3 Assess the marketing and public relations methods and tools available to a sports administrator.
LO4 Analyse and implement management in a physical activity/sporting event and appraise initiatives implemented by local sports partnerships
LO5 Describe the legal and ethical principles applicable in a sporting context.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
Successful completion of year 3 or equivalent

Module Content & Assessment

Indicative Content
The Role of Management in sport
People Management
People Management – staff, players, and volunteers
Sports Business Planning
Marketing and PR
Marketing and Public Relations methods and tools
Law and Ethics
Legal and Ethical Principles
Event Management
Organising, publicising and managment of initiatives
Assessment Breakdown%
Continuous Assessment40.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Event Management (Group task, on campus sport/exercise event) 4 20.00 n/a
Presentation Appraisal of Local Sports Partnership/Organisation initiative (Oral presentation) 4 20.00 n/a
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Analysis of, and preparation of a strategic plan for, a sports club / organization. 1,2,3,5 60.00 n/a
No Practical
No End of Module Formal Examination

ITCarlow reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 1.00
Estimated Learner Hours 30 Weeks per Stage 2.00
Total Hours 90.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_SASPS_B Bachelor of Science (Honours) in Sport and Exercise Science 4 Mandatory
CW_SASAC_B Bachelor of Science (Honours) in Strength and Conditioning 4 Mandatory