Module Title:International Tourism and Destination Management
Language of Instruction:English
Credits: 10
NFQ Level:7
Module Delivered In No Programmes
Teaching & Learning Strategies: A variety of teaching and learning strategies will be used; lectures, discussion, case examples, video clips, and presentations. Collaboration will be encouraged through class group work. The module will be supported with online learning materials and students will be expected to engage in self-directed learning.
Module Aim: To provide learners with an international perspective of tourism by analyzing the changing forces and identifying key trends. along with exploring the concept of tourism destination and gaining an insight into the challenges and opportunities of destination management and marketing.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Examine the role of key organisations which are influential in shaping international tourism policy
LO2 Analyse tourism data to enable informed decision-making including the identification of trends and evolving tourism concepts.
LO3 Explore the concept of destination management and develop a clear understanding of the role of destination management organisations (DMOs) in this process.
LO4 Propose marketing strategies to enhance the customer experience and maximise benefits to a destination
LO5 Formulate plans to manage destination resources through resilient thinking and sustainable practice
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Key Organisations
Learners will become familiar with the main organisations involved in tourism policy-making decisions and their role and function.
Trends and Data in International Tourism
An examination of tourism data, traffic flow, patterns and the economic impact of tourism.
Destination as a concept
Definition and roles, identifying stakeholders, destination life-cycle, unique features of destination management, destination management organisations (DMOs) governmental and non-governmental.
Destination Management
Planning, research, and product-development for destinations. Destination governance and leadership. Destination quality management. Crisis and disaster management.
Destination Marketing
Branding, integrated marketing communications, digital marketing and ICT in tourism marketing. Consumer behaviour, segmentation and market trends, creating a positive visitor experience.
Assessment Breakdown%
Continuous Assessment60.00%
Project40.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Students will deliver a presentation outlining major policies and trends impacting the industry. 1,2 30.00 n/a
Case Studies Students will develop problem-solving and analytical skills through case study analysis from various international destinations. 1,3,5 30.00 n/a
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will put forward relevant proposals by developing a marketing plan for a chosen destination. 4,5 40.00 n/a
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 3.00
Independent Learning 30 Weeks per Stage 4.00
Total Hours 210.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Every Week 3.00
Total Hours 4.50