Module Title:iBusiness (Innovative Business)
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In No Programmes
Teaching & Learning Strategies: This subject is based in the computer lab. The class is first introduced to contemporary models for technology development. The class is then organised according to these principals in a technology start-up-like atmosphere. The class is divided into teams and each team is then given project objectives. Team meetings are held between the lecturer and the teams at which milestones are assessed and goals are progressed.
Module Aim: Investigate and implement contemporary start-up cultures and models within team projects. Use data gathering and analysis techniques to gain greater insight to customer needs and personalise the user experience based on customer profiles.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Assess innovative business start-up culture with particular attention to lean start-up models and their relationship with other models.
LO2 Employ web analytics to gain insights to marketing campaigns and suggest and justify improvements in content, usability, personalisation and recommendation systems.
LO3 Create a database application using advanced query and reporting techniques using an end user database tool.
LO4 Appreciate the strategic context of information systems within an organisation.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Technology Start-up Models
• Traditional approach - waterfall development model - product focus • Lean start-up - minimum viable product (MVP) - iterative development - customer focus - the pivot - evaluating lean start-up • Agile methodology • Aligning marketing and technology strategy
Personalisation & Web-analytics
• User/customer focused design & user experience • Consistent personalisation across channels • Recommendation systems & collaborative filtering • Implementing web analytics • Interpreting web metrics to tune content and user experience • The ethical use of user data in personalisation systems
Data Analysis
• Database tools for work with customer data sets • Creating data driven websites using a Database Management System (DBMS) end user tool • Advanced queries for database mining using query authoring in a DBMS end user tool o Select o Joins o Grouping o Aggregates • Developing a suite of management reports to assess organisational performance using a DBMS end user tool
Information Systems for Management
• Three Era Model • Data vs. information vs. knowledge • Management systems classification o Customer relationship management systems. o Transaction Processing Systems o Knowledge Management Systems o Decision Support Systems • Strategic alignment - Venkatraman’s Strategic Alignment Model
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Practical/Skills Evaluation Students are given access to a website with web analytics installed – they are asked to analyse the data and make suggestions on improvement of structure, content and personalisation. Students are asked to discuss the merits of lean start-up 1,2 50.00 n/a
Case Studies Group project where teams develop web enabled data systems that are one of • Customer relationship management systems. • Transaction Processing Systems • Knowledge Management Systems • Decision Support Systems Individuals are asked to justify aspects of the system in the strategic context of the organisation and rate the system in the different classifications of the Three Era Model During this project students’ performance using agile methodology of delivering on milestones buddy work etc. is assessed. 1,3,4 50.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Practicals 30 Weeks per Stage 1.50
Independent Learning 30 Weeks per Stage 1.83
Total Hours 100.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 0.75
Total Hours 0.75