Module Title:Design for Digital Media
Language of Instruction:English
Credits: 10
NFQ Level:7
Module Delivered In No Programmes
Teaching & Learning Strategies: Lectures / Tutorials / Practicals. The strategy will primarily be based on learning by doing strategy, focusing on detailed instruction and tutorials and engaging practical projects. Students will be led through each stage of the design cycle, from concept to completion, enhancing their skills base.
Module Aim: This module acts as an introduction to design principles, design process, digital illustration and image creation and editiing. It is designed to provide specialised knowledge and skills which will provide the student with the ability and understanding in visual design. The student will be introduced to various digital media design techniques, processes, technologies, software all while operating under the design process and guided by the design principles. Provide the student with a well-rounded knowledge of the concept creation and development cycle and skills needed to create digital content and assets. Using creative projects the students will create engaging and creative answers to industry relevant projects.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate knowledge in the principles of design and concept creation
LO2 Plan and Implement the design process, project life-cycle from concept to completion
LO3 The ability to create all digital assets need for a design solution
LO4 Demonstrate specfic technical skills in digital software that allows for all asset creation
LO5 Produce effective responses to design problems.
LO6 Work autonomously and as part of a team in a shared facility like the Visual communications and design studio
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Design Principles
Point, line and area, visual emphasis, balance, scale/proportion, symmetry/asymmetry
Design Process
Message, ideas and conceptualization, audience
Typography
Typeface and family, type personality, spacing, readability and legibility, emphasis and hierarchy
Layout
Paper sizes and formats, styles of layout, tone, pace and contrast, navigation, grids
Graphics
Integration into design, choice of graphic, file formats, image and word
Digital Assets Creation
Using various digital and paper based methods to create all assets, needed to realise creative solutions to digital problems
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project The subject will be assessed through the completion of briefs and the submission of a research journal/notebook. The assessment and feedback will be an opportunity for the student to focus on their work and evaluate their own progress and development. 1,2,3,4,5,6 30.00 n/a
Practical/Skills Evaluation Assessment through a series of practical projects 1,2,3,4,5,6 70.00 n/a
No Project
No Practical
No End of Module Formal Examination
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project The subject will be assessed through the completion of briefs and the submission of a research journal/notebook. The assessment and feedback will be an opportunity for the student to focus on their work and evaluate their own progress and development. 1,2,3,4,5,6 30.00 n/a
Practical/Skills Evaluation The subject will be assessed through a series of practical assessments 1,2,3,4,5,6 70.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 30 Weeks per Stage 3.00
Independent Learning Time 30 Weeks per Stage 4.00
Total Hours 210.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 1.50
Independent Learning Time Every Week 3.00
Total Hours 4.50