This module introduces students to digital technologies and how they can be used to support event marketing, business and management functions.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Identify current digital technologies and trends in digital marketing
LO2
Design a digital marketing campaign to support an event.
LO3
Create digital assets for the marketing of an event.
LO4
Use Data Analysis to measure the success of a digital campaign.
LO5
Recognise and apply GDPR policies in relation to data collected.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Identify current digital technologies and trends in digital marketing
Digital technologies including Social, mobile, web, applications, online communication. Digital marketing trends in tools, techniques and technologies.
Design a digital marketing campaign to support an event.
Digital marketing campaign. Digital marketing strategy. Event marketing.
Create digital assets for the marketing of an event.
Design principles for digital. Digital creation and assets. Using design software to create digital content.
Use Data Analysis to measure the success of a digital campaign.
Data analysis. Measures of success and analytics.
Recognise and apply GDPR policies in relation to data collected.
Develop a GDPR policy for data collected and used for an event.
Assessment Breakdown
%
Project
100.00%
No Continuous Assessment
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
Assessment 1: DIGITAL TECHNOLOGIES
Students will be given a number of small briefs in current digital technologies in the design and creation of digital assets.
1,3
50.00
Sem 1 End
Project
ASSESSMENT 2: DIGITAL MARKETING CAMPAIGN
Group Project – Team of Two, individually marked
Cross module assessment with Event Planning and Sustainability and Event Operational Control module, student takes role of Digital Marketer in designing and creating a digital marketing campaign for an event. GDPR to be applied.
Student from Digital Marketing module will be on a team with student from Event Planning and Sustainability/Event Operational Control module taking the role of Digital Marketer.
2,3,4,5
50.00
Sem 2 End
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment