Module Title:Marketing Dissertation
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In No Programmes
Teaching & Learning Strategies: Learners will be introduced to the theory of research in their lecture classes and will have an opportunity to develop their research skills & competency as part of their dissertation project assessment. The module aims to develop, not just theoretical knowledge, but also practical competence in research skills. The teaching & learning strategy is thus very practical and applied in nature including supervision support for the learners.
Module Aim: The aim of this module is to develop the learner’s knowledge, skills, and competency in the field of research: to develop a deeper understanding of the methodologies of business research and build skills in the areas of literature review, research methodology design, implementation, analysis & reporting.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Write a critically focused literature review.
LO2 Prepare a research proposal with clearly defined research question and research objectives.
LO3 Justify their choice of research methodology and ensure an ethical approach throughout the research process.
LO4 Produce and communicate an academic dissertation to a professional standard.
LO5 Liaise with their academic supervisor and research participants in a professional manner, maintaining records throughout the process.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Research Design
Definition & purpose of research; research approaches; identifying a research problem; research topic generation; defining research questions and objectives; methodological strategy; writing a research proposal, ethics in research.
Literature Review
Literature search; literature review process; citing and referencing your literature; managing your literature.
Data Collection & Analysis
Data collection & analysis methods; sampling; primary and secondary sources; quantitative and qualitative data collection & analysis; e-research & netnography; presentation of findings analysis.
Reporting Research
Structure of research project, writing style, Harvard Referencing System.
Assessment Breakdown%
No Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Learners are required to complete an academic dissertation on a topic related to their studies. Learners will be required to submit a number of deliverables to their academic supervisor across the year including: literature review; research proposal; research methodology; primary research findings; final dissertation report. Formative & summative feedback will be provided. 1,2,3,4,5 100.00 Sem 2 End
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Contact Hours Every Week 1.50
Lecturer-Supervised Learning (Contact) Every Week 0.25
Independent Learning Time Every Week 7.00
Total Hours 8.75