Module Title:Digital Technologies
Language of Instruction:English
Credits: 5
NFQ Level:6
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: Lectures, practicals and projects
Module Aim: This module introduces students to digital applications and how they can be used to support event marketing, business and management functions.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Identify current digital technologies and trends in digital marketing
LO2 Design a digital marketing campaign to support an event.
LO3 Create digital assets for the marketing of an event.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Identify current digital technologies and trends in digital marketing
Digital technologies including Social, mobile, web, applications, online communication. Digital marketing trends in tools, techniques and technologies.
Design a digital marketing campaign to support an event.
Digital marketing campaign. Digital marketing strategy. Event marketing.
Create digital assets for the marketing of an event.
Design principles for digital. Digital creation and assets. Using design software to create digital content.
Assessment Breakdown%
Project100.00%
No Continuous Assessment
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Assessment 1: DIGITAL TECHNOLOGIES Students will be given a number of small briefs in current digital technologies in the design and creation of digital assets. 1,3 50.00 Sem 1 End
Project ASSESSMENT 2: DIGITAL MARKETING CAMPAIGN Group Project – Team of Two, individually marked Cross module assessment with Event Planning and Sustainability and Event Operational Control module, student takes role of Digital Marketer in designing and creating a digital marketing campaign for an event. Student from Digital Marketing module will be on a team with student from Event Planning and Sustainability/Event Operational Control module taking the role of Digital Marketer. 2,3 50.00 Sem 2 End
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Practicals 12 Weeks per Stage 3.00
Independent Learning Time 15 Weeks per Stage 5.93
Total Hours 125.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Practicals 12 Weeks per Stage 1.50
Independent Learning Time 15 Weeks per Stage 2.97
Total Hours 62.50
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWTEM_B Bachelor of Science (Honours) in Tourism and Event Management 3 Mandatory
CW_BWTEM_D Bachelor of Science in Tourism and Event Management 3 Mandatory