Module Title:Event Management Project
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: Lectures, case studies, field trips, practical work, problem based learning and guest speakers.
Module Aim: To develop the students knowledge, skills and competence in Event Management. A strategic approach to event management will be used to develop and present an event project . The student will draw on previous areas of study in this programme.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Conceptualize and propose an event concept.
LO2 Design an event.
LO3 Develop an event operational plan.
LO4 Develop an event safety plan.
LO5 Develop a marketing and public relations plan.
LO6 Develop a business plan for an event.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Conceptualize and propose an event concept.
Event current trends and practices. Establish event concept. Identify the economic, cultural, societal and other potential event impacts. Conduct a feasibility study. Identify grant applications and sources of funding. Sponsorship and friends programmes. Event bidding. Event proposals.
Design an event.
Event theme. Event site/venue and layout. Entertainment, activities and programme of events. Suppliers. Catering. Customer Services.
Develop an event operational plan.
Legal, insurance, regulations, licenses, contracts, environmental analysis and logistical requirements.
Develop an event safety plan.
Health and safety statement. Risk management statement. Emergency procedures, crowd control, security. Emergency services operations and contacts. Regulatory authorities.
Develop a marketing and public relations plan.
Event marketing strategies. Marketing plan. Public relations strategies. Public relations plan. Data analysis of marketing and PR activities.
Develop a business plan for an event.
Business strategy. Financial management. Sustainability.
Assessment Breakdown%
Project100.00%
No Continuous Assessment
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Event Management documentation and project 1,2,3,4,5,6 100.00 Week 29
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 24 Weeks per Stage 3.00
Independent Learning Time 30 Weeks per Stage 5.93
Total Hours 250.00
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 24 Weeks per Stage 1.50
Independent Learning Time 30 Weeks per Stage 2.97
Total Hours 125.00
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWTEM_B Bachelor of Science (Honours) in Tourism and Event Management 7 Group Elective 2