This module will be delivered in two theory lectures per week, one hour each. The theory classes will include lecture, Q&A, group discussion, digital content, and guest lecturers where appropriate. Any course-related issue or questions that may arise will be discussed at lectures. Course lecture summaries, course calendar, announcements and other course-related information will be available on Blackboard.
Through analysing existing managment sturctures within sports organisations, strategic plans, event managment/coordination task and examination of local sport partnership initiatives students can gain greater understanding of the practical nature of management within the sport/physical activity environment.
Module Aim:
To provide students with an understanding of the key concepts of sports management and the functions and practices of management in sporting organisations and local sports partnerships.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Prepare a sports based strategic plan
LO2
Evaluate the importance of managing people in sport
LO3
Assess the marketing and public relations methods and tools available to a sports administrator.
LO4
Analyse and implement management in a physical activity/sporting event and appraise initiatives implemented by local sports partnerships
LO5
Describe the legal and ethical principles applicable in a sporting context.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
Successful completion of year 3 or equivalent
Module Content & Assessment
Indicative Content
Management
The Role of Management in sport
People Management
People Management – staff, players, and volunteers
Planning
Sports Business Planning
Marketing and PR
Marketing and Public Relations methods and tools
Law and Ethics
Legal and Ethical Principles
Event Management
Organising, publicising and managment of initiatives
Assessment Breakdown
%
Continuous Assessment
40.00%
Project
60.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Event Management (Group task, on campus sport/exercise event)
4
20.00
n/a
Presentation
Appraisal of Local Sports Partnership/Organisation initiative (Oral presentation)
4
20.00
n/a
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
Analysis of, and preparation of a strategic plan for, a sports club / organization.
1,2,3,5
60.00
n/a
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment