Lecture. Field work. Group work. Experiential learning. Flipped classroom. Presentation.
Module Aim:
To develop competencies in visual media production underpinned by academic theory and industry research.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Characterise and analyse ideas underpinning media theory.
LO2
Express a personal media aesthetic.
LO3
Unpack and judge media texts.
LO4
Create multi-media narratives for different audiences underpinned by professional behaviours.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Media Theory
• Media theories. • Media as storytellers. • News production and objectivity • New media: Cybervisions, roles and agents of change. •
Semiotics • Key thinkers in media studies
Media Practice
• Pre-production: planning, research, production meetings • filming for broadcast, • editing video, • post-production TV/video • TV performance • Narrative/ storytelling • Taking briefs • Technical aspects of radio and video • Relationships media teams • Professional behaviours • Working with executives • Showcase
Media Writing
• Writing proposals • Script writing for TV/video • Writing briefs • Populating team documents
Assessment Breakdown
%
Practical
70.00%
End of Module Formal Examination
30.00%
No Continuous Assessment
No Project
Practical
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Video
2,3,4
50.00
n/a
Practical/Skills Evaluation
Aesthetic visual media artefact
2,3,4
20.00
n/a
End of Module Formal Examination
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Formal Exam
Assessment of theoretical knowledge
1,3
30.00
End-of-Semester
SETU Carlow Campus reserves the right to alter the nature and timings of assessment