Learners will be exposed to theory and practice of social media through exposure to and study of academic materials (texts, journals etc.) and industry practice materials (web resources, case studies, live case examples, industry reports etc.). Classes will be tutorial in nature where learners will be expected to actively engage with module materials (online & offline), problem solving exercises and participate in class discussion and debate.
Computer Laboratories – instruction classes will take place in computer labs to facilitate creation of social media channels and content
Module Aim:
This module will provide the student with an in-depth knowledge of social media platforms. it aims to develop an understanding of how to plan marketing communications through social networks including Instagram, Facebook, Twitter, Tiktok, LinkedIn, Google+ etc
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Understand the social media marketing process and evaluate the various social media platforms and content strategies
LO2
Identify the social media analytic and listening tools that a company can employ to monitor engagement and build consumer insights
LO3
Create a social media content plan
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Introduction to Social Media Marketing
What is Social Media Marketing
Tools of Social Media Marketing
Ethical Issues
Social Media Marketing Platforms
Social media marketing platforms for business eg Instagram, Linkedin, Twitter, Facebook, Tiktok etc
Social Consumers
How and why consumers create, modify, share, and engage on social platforms
Blogging
Blog authoring. Creating and curating social media content using blogging technologies.
Social media content creation
Creating and curating social media content using various content creation tools. Social Media Advertising
Social media monitoring and measurement
Social media analytics. Tools and techniques for social listening and remarketing.
Social Media Planning
Planning for social media marketing. Measuring performance Content Management Systems
Assessment Breakdown
%
Continuous Assessment
100.00%
No Continuous Assessment
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
Learners will work in groups of 2 to create a social media plan for a small company/charity/club. There will be interim deliverables throughout the term - these will include a project proposal and a social media audit. Learners will present their plan. Learners will take the Hubspot Social Media Marketing Accreditation course. This will be facilitated in computer lab
Learners will present the project at the end of the semester
1,2,3
100.00
End-of-Semester
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment