Bachelor of Business in Business (Options: Business or Digital Marketing)

Honours Bachelor Degree
Mode of Delivery: Full Time, ACCS
No. of Stages : 3
NFQ Level: 7
Programme Credits: 180
Language of Instruction: English
Department: Wexford

Stage Schedules

Stage 1

Module Code Module Title
MATH H1709 Business Mathematics
TECH H1709 Information Technology
COMM H1710 Communications & Customer Service
ACCT H1705 Financial Accounting 1
ECON H1704 Economics 1

Stage 2

Elective Regulation
Students must take 2 electives. Students may EXIT at this stage of the programme with a Higher Certificate in Business (Embedded Award) provided they have achieved the required Level 6 learning outcomes. Academic regulations apply.
Module Code Module Title
DIGT H2704 IT and Digital Media
ACCT H2712 Management Accounting
LAWS H2705 Business Law
MKTG H2704 Marketing
Module Code Module Title
ACCT H2707 Financial Accounting 2
TOUR H2702 Tourism
ECON H2704 Economics 2

Stage 3

Elective Regulation
Subjects in semester 2 will be completed over a 10 week period (e.g. 4 hours per week instead of 2), due to the commencement of the Professional Placement in April of the academic year. Students taking the Business option must take all mandatory modules, all modules in Group Elective 1 and one module from Group Elective 2. Students taking the Digital Marketing option must take all mandatory modules, the Entrepreneurship module from Group Elective 2 and all modules from Group Elective 3.
Module Code Module Title
BUSS H3702 Business Research Methods
BUSS H3703 eBusiness
LAWS H3712 Commercial Law
MGMT H3721 Human Resource Management
WKPL H3706 Professional Work Placement
Group Elective 1
Module Code Module Title
MGMT H3719 Financial Management
Group Elective 2
Module Code Module Title
ACCT H3701 Fund Accounting
ECON H3701 Global Economics
MGMT H3708 Entrepreneurship
Group Elective 3
Module Code Module Title
DIGT H1705 Digital Media Design
DIGT H3706 Digital Marketing Professional Work Placement