• Principles of innovation, creativity and commercialization, new knowledge, pure and applied research. • Ethical and social issues, industry and market structures, franchising, demographics, changes in perception.

• Entrepreneurial management • The entrepreneurial business • The learning organisation • Internal networks, elements of infusion, diffusion, the innovation decision process. • Attributes of innovations and their rate of adoption, adopter categories, technology transfer

• EU Enterprise Policy • Entrepreneurship In The USA, Far East, and around The Globe • Enterprise and Information And Communications Technology • Emerging Business Models and Their Impact on The Global Enterprise.

• Sources of ideas, including customers and suppliers, brainstorming, synetics, attribute listing, forced relationships, morphological analysis, need-problem identification

• Systematic, strategic and autonomous innovation, • Creating a framework for innovation, branding, competition and collaboration, company culture and structure • Sustaining innovation, managing growth, resource implications and stakeholders, leadership, change management, communication, collective decision making

• Types of new product : new-to-the world, extensions to product lines, differentiated products, cost reductions, etc. • New technology, platform products, modularity, mass customization. • Adding Value. • The product lifecycle, competition and profiling high-technology products. • Traditional development processes and their inadequacies.

• Idea generation techniques : brainstorming, concept testing, value engineering

• Market research, forecasting the level of demand, assessing quality requirements, using tools and techniques : QFD; FMEA; VOC,

• Product Engineering principles, industrial design and styling, standardisation, simplification, robust design, tacuchi methods, design for manufacture, concurrent engineering. • Cross functional teams, the roles of marketing, purchasing, production and quality management. • The role of the supplier in the NPD process.

• Prototyping and pilot launch • Market entry decisions • Choosing appropriate production process and technology, production planning, supplier selection and integration, rolling-out, problem solving. • Outsourcing and sub-contracting production, distribution and customer service. • Product traceability and recall procedures. • Managing a product through it’s lifecycle. • Supply chain responsibilities on retiring products.