Learners will be exposed to theory and practice of management (PR & Media) through exposure to and study of academic materials (texts, journals etc.) and industry practice materials (case studies, live case examples, industry reports etc.). Classes will be tutorial in nature where learners will be expected to actively engage with module materials (online & offline), problem solving exercises and participate in class discussion and debate. Learners will be encouraged to self-reflect.
Module Aim:
This module aims to introduce learners to the study of management and the application of a broad array of management theories and practices to a PR & Media context.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Demonstrate a knowledge and application of the key functions of management
LO2
Identify and evaluate the forces that exist in the (PR & Media) business environment
LO3
Understand and apply key management theories, tools, and techniques used in the management
LO4
Demonstrate an awareness of current management issues
LO5
Devise an outline business plan for a company in the PR & Media Industry
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Introduction to Management
Definition of management; Introduction to functions; levels of management; roles, skills & characteristics; types of organisations
Contributors to Management Theory
Management theories; critical comment on managerial theories
The Business Environment
Importance of understanding the business environment; definition of business environment; macro & task forces, analysis tools
Planning and Decision Making
Definitions of planning; Mission, vision & objectives; Levels of planning; Strategic planning process; The decision making process; Management by Objectives; Barriers to planning
Leading and Leadership
Definitions of leadership; Introduction to theories of leadership; introduction to leadership styles & management
Organising and Controlling
Organising defined; Organisational structures; Nature & purpose of control; Types of organisational control
Human Resource Management
Define human resources management; HRM processes & activities
Business Communications
Define communication; Purpose & importance for effective management; Communication Process; Barriers to effective communication; Types of Communication
Culture
Define culture; Cultural characteristics; Cultural web
Quality
Quality defined; Service quality; Importance of Quality; Dimensions & Measurement of Quality
Motivation
Define motivation; Describe concepts/theories of motivation
Entrepreneurship and Small Business
Start-up ventures; Supports; Basic outline of business plan
Current Management Issues
Ethics & social responsibility; Managing change; Workplace diversity; Globalisation
Assessment Breakdown
%
Continuous Assessment
60.00%
End of Module Formal Examination
40.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Other
Learners will be required to demonstrate the achievement of the learning outcomes through continuous assessment work. This work may take the form of an essay, exam, reflection, project (business plan), presentation, but is not limited to these formats. Assessments will take place in Term 1 and in Term 2.
1,2,3,5
60.00
n/a
No Project
No Practical
End of Module Formal Examination
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Formal Exam
3 hour written exam
1,2,3,4
40.00
End-of-Semester
SETU Carlow Campus reserves the right to alter the nature and timings of assessment