| Module Title: | New Media & Society |
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| Language of Instruction: | English |
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| Module Delivered In |
No Programmes
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| Teaching & Learning Strategies: |
The learning outcomes will be achieved through the following teaching methodologies: Lectures – Communication of knowledge and ideas from the lecture to the student. Problem Solving Exercises – students will work in groups to analyse case studies and relevant issues in the media. Class discussion and debates - students will be encouraged to actively participate in the class debates which will develop their analytical skills. E-Learning – Use of VLE (Blackboard) will be used Self-directed learning – Independent reading and research will be encouraged through the use of the Institute’s Learning Resource Centre. |
| Module Aim: |
Module provides a critical examination of the social and cultural impact of new media technologies and applications. |
| Learning Outcomes |
| On successful completion of this module the learner should be able to: |
| LO1 |
Critically analyse the sociological impact of new media technologies |
| LO2 |
Analyse the position of media audiences in relation to new and old media |
| LO3 |
Explain core theories and concepts of sociological approaches to Media Studies |
| LO4 |
Written, analytical and critical thinking skills for humanities research |
| LO5 |
Analyse media texts, popular culture and society |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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| No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
| No incompatible modules listed |
Co-requisite Modules
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| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
| No requirements listed |
Module Content & Assessment
| Indicative Content |
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History of Media Audiences
Mass Audiences, Television Audiences, Active/Passive Audiences, Adorno and Horkheimer, Uses and Gratifications, Stuart Hall, Audience Reception, Encoding and Decoding,Texts and Contexts
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New Media Audiences
Audience Labour (Dallas W. Smythe), Surveillance, Privacy, Access-Participation-Interaction, Imagined Communities (Anderson), Online Communities, Social Media, Privatization of Public Spaces
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New Media, Society and Culture
Social Media, Selfies, Youtube, Blogs, New Media Celebrities, Intellectual Property Online, Hacking Culture, Free Speech, Censorship, Cyberbullying, Gender and online cultures, Race and Representation
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New Media Techologies
Technological Determinism (McLuhan), Smart technologies, Virtual Reality, Robots, User Generated Content, Citizen Journalism, Photography and Digital Technologies
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Analysing Media Texts
Semiotics, Textual Analysis, Content Analysis, Discourse Analysis
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| Assessment Breakdown | % |
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| Continuous Assessment | 30.00% |
| End of Module Formal Examination | 70.00% |
| Continuous Assessment |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Essay |
n/a |
1,2,3,4 |
15.00 |
Week 12 |
| Project |
n/a |
1,3,4,5 |
15.00 |
Week 13 |
| End of Module Formal Examination |
|---|
| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Formal Exam |
n/a |
1,2,3,4,5 |
70.00 |
End-of-Semester |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Frequency |
Average Weekly Learner Workload |
| Lecture |
30 Weeks per Stage |
3.00 |
| Estimated Learner Hours |
30 Weeks per Stage |
4.00 |
| Total Hours |
210.00 |
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