DIGITAL MARKETING PROJECT
This module has no taught content - The module provides students with the opportunity to develop a digital marketing campaign in conjunction with a client company. This will require students to engage with the dynamics and challenges of an online marketing campaign in a ‘live’ context. It aims to equip the learner with the skills to create, detail and recommend an online marketing communications strategy.
A sample format for the digital marketing project may include: Introduction, Situational Analysis (The Company, Company Mission Statement, SWOT Analysis, PESTLE Analysis, Customer and Market Analysis, Competitor Analysis, Marketing Strategy (Marketing Objectives, Positioning Strategy, Brand, Marketing Mix), Objectives, Strategy, Tactics, Actions, Controls.
The supervision of the learner’s independent work will be 15 minutes per week - a 1 hour reduction in teaching hours for each group of 4 learners. The student is guided by the supervisor, but essentially is provided the opportunity to engage in self-motivated, autonomous independent learning. Each project topic will be agreed upon after consultation between the student, the supervisor and a potential client company. Each student will be provided with detailed Digital Marketing Project Guidelines at the commencement of the module.
Each completed Digital Marketing Project will be read and marked separately by two supervisors, to ensure that a consistent standard is maintained across each Project.
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