| Module Title: | Business Processes |
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| Language of Instruction: | English |
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| Module Delivered In |
No Programmes
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| Teaching & Learning Strategies: |
This module will be delivered using a variety of teaching and learning strategies including lectures, tutorials, group learning activities and guest lectures. The development and enhancement of students’ communication skills will be facilitated through class and group interaction. |
| Module Aim: |
The aim of the module is to introduce the students to the concept of Value Creation and the role of a customer in contemporary business setting. Analysis of the relationship between VOC and customer value and how to obtain key customer value information from VOC will be key subject of the module. |
| Learning Outcomes |
| On successful completion of this module the learner should be able to: |
| LO1 |
Discuss all aspects of product development process (theories and processess) |
| LO2 |
Appraise how how voice of customer information can help product development process |
| LO3 |
Analyse and construct Customer Value Curve |
| LO4 |
Demonstrate the ability to process raw voice of customer data and transform them into clearly defined customer data (product functional requirements and design specifications) |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
|
| No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
| No incompatible modules listed |
Co-requisite Modules
|
| No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Value, Innovation and the Voice of Customer
Defining Customer Value, Innovation Roadmap
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The Product Development Process
Defining Product Cost and Development, Product Development Process Flowchart, The Nature of Product Development: Information and Knowledge Creation, Customer Value-Based Lean Product Development Process, Optimizing Information Transformation and Flow, Creating a Lean Product
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Customer Value and the Voice of the Customer: User and Admin Personas
Customer Value and its Elements, Customer Value Analysis, Customer Value Deployment, Evolution of Customer Values: Blue Ocean Strategy, Capturing the Voice of the Customer
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Proactive Customer Information Gathering- Ethnographic Methods
What are Ethnographic Methods< Ethnographic Research Project Planning, Ethnographic Project Execution
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Quality Function Deployment (QFD)
History of QFD, QFD Benefits, Requirements, and Practicalities, QFD Methodology Overview, Kano Model of Quality, QFD Analysis
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Value Engineering
Overview of Value Engineering, Information Phase, Creating Phase, Evaluation Phase, Planning Phase, Reporting Phase, Implementation Phase
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Customer Value Creation Through Creative Design (TRIZ)
Theory of Inventive Problem Solving (TRIZ), TRIZ Fundamentals, TRIZ Problem -Solving Process, Statistica Basics and Six Sigma Metrics
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| Assessment Breakdown | % |
|---|
| Project | 100.00% |
| Project |
|---|
| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Project |
n/a |
1,2,3,4 |
50.00 |
Week 30 |
| Project |
n/a |
1,2,3,4 |
50.00 |
n/a |
| No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Frequency |
Average Weekly Learner Workload |
| Lecture |
Every Week |
2.00 |
| Independent Learning |
Every Week |
1.50 |
| Total Hours |
3.50 |
|