Module Title: | Event Management Project |
Language of Instruction: | English |
Module Delivered In |
No Programmes
|
Teaching & Learning Strategies: |
Lectures, case studies, field trips, practical work, problem based learning and guest speakers. |
Module Aim: |
To develop the students knowledge, skills and competence in Event Management. A strategic approach to event management will be used to develop and present an event project . The student will draw on previous areas of study in this programme. |
Learning Outcomes |
On successful completion of this module the learner should be able to: |
LO1 |
Conceptualize and propose an event concept. |
LO2 |
Design an event. |
LO3 |
Develop an event operational plan. |
LO4 |
Develop an event safety plan. |
LO5 |
Develop a marketing and public relations plan. |
LO6 |
Develop a business plan for an event. |
Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
|
No recommendations listed |
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module. |
No incompatible modules listed |
Co-requisite Modules
|
No Co-requisite modules listed |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. |
No requirements listed |
Module Content & Assessment
Indicative Content |
Conceptualize and propose an event concept.
Event current trends and practices. Establish event concept. Identify the economic, cultural, societal and other potential event impacts. Conduct a feasibility study. Identify grant applications and sources of funding. Sponsorship and friends programmes. Event bidding. Event proposals.
|
Design an event.
Event theme. Event site/venue and layout. Entertainment, activities and programme of events. Suppliers. Catering. Customer Services.
|
Develop an event operational plan.
Legal, insurance, regulations, licenses, contracts, environmental analysis and logistical requirements.
|
Develop an event safety plan.
Health and safety statement. Risk management statement. Emergency procedures, crowd control, security. Emergency services operations and contacts. Regulatory authorities.
|
Develop a marketing and public relations plan.
Event marketing strategies. Marketing plan. Public relations strategies. Public relations plan. Data analysis of marketing and PR activities.
|
Develop a business plan for an event.
Business strategy. Financial management. Sustainability.
|
Assessment Breakdown | % |
Project | 100.00% |
Project |
Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
Project |
ASSESSMENT 1:Event Proposal
Given a brief from a real client, students will conceptualise and propose an event concept and create an event proposal, event feasibility study and document any event grant applications, bidding or sponsorship strategies.
Deliverable: Event Proposal and Feasbility Study. Grant applications/Sponsorship strategy |
1 |
20.00 |
Week 6 |
Project |
ASSESSMENT 2: Marketing and PR Plan.
Students will create a marketing, PR strategy plan and data analysis strategy. |
5 |
10.00 |
Sem 1 End |
Project |
ASSESSMENT 3: Event Business Plan
Students will develop a business plan with financial management strategies and sustainability analysis. |
6 |
10.00 |
Sem 1 End |
Project |
ASSESSMENT 4: Event Design
Given a brief from a real client, students will design an event theme including site/venue/layout, entertainment, activities and programme of events, suppliers, catering, customer services etc.
Deliverable: Event Programme of Events and Event Theme Design |
2 |
20.00 |
n/a |
Project |
ASSESSMENT 5: Event Operational Plan
Given a brief from a real client, students will develop an event operational plan including legal, insurance regulations, GDPR, licences, controls, environmental analysis and logistical requirements.
Deliverable: Event Operational Plan |
3 |
20.00 |
Week 28 |
Project |
ASSESSMENT 6: Event Safety Plan.
Given a brief from a real client, students will develop a health and safety statement and perform a risk analysis and prepare a risk management statement. The safety plan may also include emergency procedures, crowd control, security, emergency services operations and contacts and any regulatory authorities requirements. |
4 |
20.00 |
Week 30 |
No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
30 Weeks per Stage |
3.00 |
Independent Learning Time |
30 Weeks per Stage |
4.00 |
Total Hours |
210.00 |
Workload: Part Time |
Workload Type |
Frequency |
Average Weekly Learner Workload |
Lecture |
Every Week |
1.50 |
Independent Learning Time |
Every Week |
3.00 |
Total Hours |
4.50 |
|