ENTR - Entrepreneurship

Module Title:Entrepreneurship
Language of Instruction:English
Credits: 5
NFQ Level:8
Module Delivered In 4 programme(s)
Teaching & Learning Strategies: This module will be delivered using a variety of teaching and learning strategies including lectures, tutorials, group learning activities such as workshops and guest lectures. The development and enhancement of students’ communication skills will be facilitated through class and group interaction.
Module Aim: The aim of the module is to introduce the students to the concept of Entrepreneurship and, in particular to the Lean Start-up and Lean Product Development Process.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate the ability to identify, analyse and critically evaluate the various aspect of Customer Value
LO2 Analyse and critically evaluate the concept of a Business Model and its constituents
LO3 Apply the tools and frameworks available in the Lean-Product Development approach to create Value Proposition for a chosen business idea
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Introduction to Entrepreneurship
Definition and concept of Entrepreneurship; Characteristics, traits and attributes of an Entrepreneur; The role of the Entrepreneur in the IT sector in Ireland.
New Business Planning & Strategy
Lean start-ups; Lean Product Development; Business planning process;
Business Model
Business Model: Concepts and Definitions; Business Model Innovation; Business Model Canvas
Value Proposition
Building Your Product Value Proposition
Minimum Viable Product (MPV): Definition, Specification and Creation
Minimum Viable Product (MPV): Definition, Specification and Creation
Testing MVP with Customer
User Testing, User Feedback, Usability versus Product-Market Fit, The Build -Measure-earn Loop
Measuring Key Metrics
Analytics vs Other Learning Methods, User Interviews, Usability TEsting, Analytics and A/B Testing, Analytics Frameworks, The equation of the business
Analytics and Product and Business Optimisation
The Lean Product Analytics Process
Assessment Breakdown%
Continuous Assessment20.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will be required to complete a number of small projects throughout the year. A typical project may involve pitching a business idea; producing a business Model Canvas or producing a poster to be targeted at potential investors or a chosen market segment. 1,2,3 80.00 Week 8
Case Studies Final Project that constitutes of the smaller parts of work/projects developed in the previous phases 1,2,3 20.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture 12 Weeks per Stage 2.00
Independent Learning 15 Weeks per Stage 6.73
Total Hours 125.00

Module Delivered In

Programme Code Programme Semester Delivery
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CW_KCIAD_B Bachelor of Science (Honours) in Computing in Interactive Digital Art and Design 8 Mandatory
CW_KCCYB_B Bachelor of Science (Honours) in Cyber Crime and IT Security 8 Elective
CW_KCSOF_B Bachelor of Science (Honours) in Software Development 8 Group Elective 1