RECH - Digital Marketing Research Project

Module Title:Digital Marketing Research Project
Language of Instruction:English
Credits: 10
NFQ Level:8
Module Delivered In 1 programme(s)
Teaching & Learning Strategies: The Digital Marketing Project provides the student with the opportunity to engage and develop critical and independent learning. The student is guided by the supervisor, but essentially is provided the opportunity to engage in self-motivated, autonomous independent learning. The supervision of the learner’s independent work will be 15 minutes per week over the course of the academic year. This will result in a 1 hour reduction in teaching hours for academic staff for each group of 4 learners. Students will work produce an applied digital solution.
Module Aim: Applied research project in an area of digital marketing where a real-world problem is researched and solved by a delivered tangible solution.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Evaluate a problem using appropriate analysis in the area of digital marketing.
LO2 Design a program of research to identify methodologies, originate a solution and formulate a project plan.
LO3 Synthesise technical skills and business knowledge to develop and implement an applied digital marketing solution.
LO4 Produce documentation that summarises the project journey and critiques the outcome.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
 

Module Content & Assessment

Indicative Content
Concept
Identify the digital marketing question to be solved. Define the problem scope.
Research
Use customer-oriented research skills to investigate opportunities and methods to solve the identified problem in an applied and novel way. Examples: user-journey mapping, personas, digital-marketing models, funnels etc. focus groups etc.
Development
Develop an applied solution in a digital format. This solution can take many forms and will be dependent on the problem identified and the theme chosen by the student. Examples of solutions include a digital marketing campaign, a web application, a mobile device application, digital brand creation, a content marketing tool, a digital product etc.
Implementation
The solution will be delivered in a working format as a proof-of-concept. The implementation will be informative and clearly show the key original outcomes that add new learning and scholarship to the subject area.
Documentation
Documentation will be created by the student to accompany the project solution. This documentation will explain findings, strategy and implementation. This document will act as a user manual for any partner organisation or industry linkage.
Assessment Breakdown%
Project100.00%
No Continuous Assessment
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project n/a 1,2,3,4 100.00 n/a
No Practical
No End of Module Formal Examination
No Continuous Assessment
Project
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project n/a 1,2,3,4 100.00 n/a
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Every Week 0.25
Total Hours 0.25
Workload: Part Time
Workload Type Frequency Average Weekly Learner Workload
Lecturer-Supervised Learning (Contact) Every Week 0.12
Total Hours 0.12
 

Module Delivered In

Programme Code Programme Semester Delivery
CW_BWBUS_B Bachelor of Business (Honours) Options: in Business or Digital Marketing 7 Group Elective 3