A range of teaching and learning strategies will be used. These will vary according to the particular project that is being assigned to learners. It is expected that student-centred learning strategies such as enquiry-based learning and problem-based learning will be used extensively in all projects specifications.
Module Aim:
This learner-centred module aims to allow students to develop marketing practice knowledge by engaging with marketing scenarios in an applied business project. Through this, it is envisaged that they will apply theory, synthesise knowledge and develop transferable skills. This module will facilitate students in acquiring practical marketing and business knowledge and applying knowledge acquired in other modules.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Apply knowledge acquired in other modules of the programme.
LO2
Assess marketing/business situations and problems.
LO3
Develop and defend solutions for marketing/business problems.
LO4
Demonstrate organizational skills for project management.
LO5
Demonstrate interpersonal, communication and presentation skills and demonstrate effective team work.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
Learners must have successfully completed the specified Orientation programme for the module.
Module Content & Assessment
Indicative Content
Indicative content
Introductory sessions and a series of workshops will be conducted on the topics relating to the specific project that is being undertaken, e.g. market research sessions, literature review sessions, etc....
A marketing/business project will form the basis for learning in the module. The project will consist of a number of components/tasks and these will be the fundamental learning blocks of the module.
The tasks are carefully chosen to ensure the students meet the learning outcomes of the module. The tasks will be of variable
lengths, ranging from one to several weeks, dependent on the task and the specific project. Tasks will cover a range of marketing and business disciplines, will demand specific knowledge and will enable the student to develop a relevant skill set.
Each task will include the time for researching, planning,
organising, decision-making, implementing, analysing and assessing.
Tasks may be group or individually-based.
Resources
Various resources will be made available to learners. These will vary according to the project being undertaken.
Assessment Breakdown
%
Project
100.00%
No Continuous Assessment
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
n/a
1,2,3,4,5
100.00
End-of-Semester
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment