• Lectures - Communication of knowledge and ideas between lecture and student.
• Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios.
• Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills.
• E-Learning – learner participation and creativity.
Module Aim:
The aim of this module is to introduce the students to the context of public relations. Students will be given an insight into the history of PR as well as attempting to understand what public relations 'is'. Students will also examine the role of a PR Practitioner in an ever changing world.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Describe the foundations of public relations and its development to the present day and be aware of its likely future directions;
LO2
Develop an understanding of what exactly public relations 'is'
LO3
Identify the range of communication tools used by public relations practitioners
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
The History and Nature of Public Relations
Evolution of the concept
Definitions of public relations
Inhouse and agency (consultancy) PR
The Role of a PR Practitioner
Inhouse and agency (consultancy) work in Public Relations
The 'Publics' of Public Relations
Writing in Public Relations
Writing press releases and photocall invitations
Infographics
Captioning photographs
Writing for twitter, facebook and other online platforms
Assessment Breakdown
%
Continuous Assessment
70.00%
End of Module Formal Examination
30.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Presentation
History of PR - Presentation
1,2
20.00
n/a
No Project
Practical
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Writing assessments including Press Release, Photocall Invitation, Infographics and Caption Photography
2,3
50.00
n/a
End of Module Formal Examination
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Formal Exam
Two hour written exam
1,2,3
30.00
End-of-Semester
SETU Carlow Campus reserves the right to alter the nature and timings of assessment