• Lectures - Communication of knowledge and ideas between lecture and student.
• Problem Solving Exercises – students will individually and as part of a team to resolve various scenarios.
• Class Discussion/Debate - Students will be encouraged to actively participate in the class sessions which will develop their analytical and communication skills.
• E-Learning – learner participation and creativity.
Module Aim:
The aim of this module is to acquire the necessary analytical skills to engage and gain work with a 'real' client in Public Relations.
The module also aims to enable students to understand the relevance of Strategy and Theory at the advanced stage of their study in Public Relations
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Complete a Public Relations campaign for a 'real' client
LO2
Analyse and think critically about public relations and public relations campaigns
LO3
Understand and explain how the Public Relations industry functions and how to gain employment in the occupation.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Theoretical design and strategic choice of Public Relations Campaign
Theoretical foundations of modern Public Relations practice
Liaising between client and consultant
Designing, writing and presenting a brief
Designing a campaign
Target audience selection
Objectives and Strategy
PR tools and techniques
Advanced Public Relations practice
Evaluation of contemporary Public Relations issues and campaigns through case study analysis
Intrapreneurship and Entrepreneurship
Working in a public relations company
Starting your own company
Curriculum vitae/cover letter/portfolio/mock interview
Assessment Breakdown
%
Project
50.00%
Practical
20.00%
End of Module Formal Examination
30.00%
No Continuous Assessment
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
Research, prepare and present a public relations communications campaign for a real client.
1,2
50.00
n/a
Practical
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Practical/Skills Evaluation
Students prepare themselves for employment by attending a 'mock job interview'.
3
20.00
n/a
End of Module Formal Examination
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Formal Exam
Two hour written exam
2,3
30.00
End-of-Semester
SETU Carlow Campus reserves the right to alter the nature and timings of assessment