Students will undertake practical, class-based assignments (development of questionnaires etc.) in order to enhance learning. The course gives the students a though background in report and research writing.
The students will carry out an individual research project to a professional standard
Module Aim:
To provide students with the competence, knowledge and skills to plan, design, formulate and manage a research project in the Tourism and Event Management Sector
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1
Research, plan, design and implement a research project in the area of Tourism and Event Management, to a professional standard
LO2
Use the concepts of probability and sampling to carry out a research project
LO3
Demonstrate the ability to use SPSS to input and interpret data, and to carry out statistical analysis.
Pre-requisite learning
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed
Module Content & Assessment
Indicative Content
Introduction to the Research Process
- The Research Process
- The Importance of Research in the Tourism and Event Management sectors
- Research Terminology
- The Research Industry
- Ethics in Research
- The Use of Technology in Research.
Research Methods
- Approaches to Research
- Methodologies for Research
- Trianglulation
Project Planning
- Stages in Planning
- Writing Tenders for Consultancy Projects
- Considerations for Market Research
Sampling
- Introduction to Sampling
- Selecting a Sample
- Types of Sampling - Probability and Non-Probability Sampling
- Sample Size
Quantitative Data Collection Methods
- Research Design and the Literature Review
- Designing Questionnaires
- Data Collection Methods
Qualitative Data Collection Methods
- Qualitative Methods and the Literature Review
- Interviewing
- Focus Groups
- Projective Techiques
- Mixed-Methods Approach
- Ethical Issues Associated with Qualitative Research
New Developments in Market Research
- Use of Social Media to Implement Market Research
- Emergent Research Issues in Tourism Management and Event Management
Data Collection and Descriptive Statistics
- Definition of statistics
- Census or sample
- Populations
- Frequency distributions
- Cross-tabulations
- Measures of central tendency
- Measures of dispersion
- Mean, Mode, Median
Probability
- Probability laws
- Bayes Theorem
- Binomial, Poisson and Normal distributions.
- Probability Distributions
Statistical Inference Using Samples
- The Sampling Distribution
- Confidence intervals
- Statistical Determination of Sample Size
- Hypothesis Testing
- T-test, Chi-square Tests
- Statistical Significance
Introduction to Technologies for Research
- Quantitative: Introduction to SPSS and SurveyMonkey
- Qualitative: Introduction to Invivo
SPSS - Using the Data Editor
- Data Coding and Entry
- Defining Variables
- Value labels
- Missing values
- Modifying and recoding data values
- Creating and Modifying Charts
- Exporting tables and charts
Analysing Data
- Analysing Quantitative Data
- Analysing Qualitiative Data
Writing up, and Presenting Results
Key considerations in the writing-up and presentation of a research project
Assessment Breakdown
%
Continuous Assessment
40.00%
Project
60.00%
Continuous Assessment
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Examination
Statistics Test: Class Test
2
25.00
n/a
Project
Assessment Type
Assessment Description
Outcome addressed
% of total
Assessment Date
Project
Each student will complete a research process which will include the development of a questionnaire, the carrying out of a survey, and appropriate analysis on SPSS
1,2,3
75.00
n/a
No Practical
No End of Module Formal Examination
SETU Carlow Campus reserves the right to alter the nature and timings of assessment