Module Title:Visual Language
Language of Instruction:English
Credits: 5
NFQ Level:7
Module Delivered In 2 programme(s)
Teaching & Learning Strategies: A combination of lectures, screenings and blended learning will be used. Particular emphasis will be placed on project based active learning to expand visual literacy.
Module Aim: The aim of this module is to heighten the learners critical analysis of visual structure, qualities of design and visual storytelling. The learners will examine how lighting, cinematography, visual effects and visual structure, combine to create meaning.
Learning Outcomes
On successful completion of this module the learner should be able to:
LO1 Demonstrate a comprehensive knowledge of key concepts, theories and methodologies that have informed contemporary visual culture.
LO2 Apply a range of skills and strategies of visual analysis in a variety of practical contexts and exercise discernment in such skills and application
LO3 Illustrate and discuss the key elements of design and visual structure that generate meaning in the visual world.
LO4 Recognise and practically apply relevant analytical elements to work in design and construction
LO5 Explore the issues that impact the creative environment.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.

No recommendations listed
Incompatible Modules
These are modules which have learning outcomes that are too similar to the learning outcomes of this module.
No incompatible modules listed
Co-requisite Modules
No Co-requisite modules listed
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed.
No requirements listed

Module Content & Assessment

Indicative Content
Narrative and storytelling
Approaches to filmmaking from Soviet Realism to gaming narratives. The process of writing through motion.
Visual literacy and qualities of design
Understanding the qualities of emotive design and visual structure
Visual Culture
Genre studies, auteur theory, realism and some further key theories.
Representations, users motivations, actions and reactions and how visual language creates meaning for the audience.
Assessment Breakdown%
Continuous Assessment100.00%
Continuous Assessment
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Essay An illustrated essay looking at key theoretical and cultural concepts in visual culture 1,2,3 30.00 n/a
Case Studies A case study looking at iconic visual campaigns and how they generate meaning to audiences. 1,2,3 40.00 n/a
Other Visual tasks examining the application of theoretical concepts into everyday visual culture 1,2 30.00 n/a
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Frequency Average Weekly Learner Workload
Lecture Every Week 2.00
Independent Learning Every Week 2.00
Tutorial Every Week 2.00
Total Hours 6.00

Module Delivered In

Programme Code Programme Semester Delivery
CW_CGSDC_B Bachelor of Science (Honours) in Set Design and Construction 5 Mandatory
CW_CGSDC_D Bachelor of Science in Set Design and Construction 5 Mandatory